Is Direct Mail Cost Effective?
Marketing is about digital these days. We’re blogging, emailing, Facebooking and Tweeting our little hearts out. Therefore, direct mail (the type the...
What Messaging Works for Direct Mail?
Direct mail marketing will have multiple focus areas; therefore, occasionally not enough time is spent on its messaging. All too often, marketers quic...
6 Automotive Direct Mail Ideas That Work
According to the Data & Marketing Association, “ … 70% to 80% of consumers polled say they open most of their mail, including what th...
Is Buying a Direct Mailing List a Bad Idea?
Above all else, a strong business-customer relationship needs to be reciprocal. That means that your dealership’s buyers should have the ability to op...
Direct Mail Marketing: Best Techniques for An Effective Call to Action
Customers … why won’t they simply do what we want? This would make direct mail marketing a lot easier, wouldn't it? It isn’t that simple, unfortunatel...
