Marketing is about digital these days. We’re blogging, emailing, Facebooking and Tweeting our little hearts out. Therefore, direct mail (the type the...
Direct mail marketing will have multiple focus areas; therefore, occasionally not enough time is spent on its messaging. All too often, marketers quic...
Above all else, a strong business-customer relationship needs to be reciprocal. That means that your dealership’s buyers should have the ability to op...
Customers … why won’t they simply do what we want? This would make direct mail marketing a lot easier, wouldn't it? It isn’t that simple, unfortunatel...