Is Direct Mail Cost Effective?
Marketing is about digital these days. We’re blogging, emailing, Facebooking and Tweeting our little hearts out. Therefore, direct m...
What Messaging Works for Direct Mail?
Direct mail marketing will have multiple focus areas; therefore, occasionally not enough time is spent on its messaging. All too often, marketers quic...
What Direct Mail Ideas Work?
Marketers continuously use direct mail in 2017 because it’ll still lead in ROI. But, traditional direct mail marketing has dramatically changed. InfoT...
Is Buying a Direct Mailing List a Bad Idea?
Before getting into the downside of buying an email address list, let us go over 3 of the most common methods that marketers get their hands on contac...
Direct Mail Marketing: Best Techniques for An Effective Call to Action
Customers … why won’t they simply do what we want? This would make direct mail marketing a lot easier, wouldn't it? It isn’t that simple, unfortunatel...
