With the rapid evolution of social media, snail mail might seem like a thing of the past. Even email marketing campaigns might seem a bit outdated.
However, the truth is that in the overwhelming flow of social media, marketing can easily get lost. Traditional mail and email are still the easiest ways to send a message directly to your key demographics.
Of course, for a mailer to be effective, it still needs to stand out from the pack. With these tips from our team at Aspen Automotive, you can easily give your direct mail marketing campaign the boost it needs.
Try a Seasonal or Holiday Promotion
No matter the time of year, there’s just something about a holiday that puts people in the spirit of giving. And likewise, in the spirit of buying. So, ultimately, these become some of the best times of the year to reach out to your demographic with a holiday promotion.
Gift-giving holidays like Christmas or even Easter might seem like the best ones to capitalize on. But any holiday where folks might have off from work and be looking to shop are great options to work with. The 4th of July and Labor Day, for example, are excellent for sales.
Likewise, you might just be looking to capitalize on the season. Year-end events and spring cleaning are both equally enticing options.
Reward a Customer’s Loyalty
Most people are hard-wired to stick with the tried and true. So, when they find a car dealership they like, there’s a good chance they’ll keep going back time and again.
Of course, if a dealership fails to acknowledge this loyalty, the customer might grow a little wary. But a little bit of recognition every now and then can go a long way.
Adding a loyalty promotion to your direct mail campaign is a great way to show a customer that you appreciate their business. With this mind, they’ll be even more likely to return.
Craft a Promotion that Works with Their Budget
At a direct mail company such as ours, we use a host of technologies to determine focused demographics and generate leads. This kind of strategy works wonders if you’re looking to craft a loan or financing promotion.
At Aspen Automotive, we like to use up-to-date Experian and Transunion lists to determine credit score ranges and income ranges and to target equity percentages on current auto loans.
With all this information, you can create loan and financing promotions tailored to a key demographic. Trust us, that specificity is more likely to lead a customer to your dealership!
How Can We Help to Spice Up Your Direct Mail Campaign?
From our high-tech reporting and development of lead-generating programs to our innovative designs, we here at Aspen Automotive know just what it takes to craft a highly effective direct mail marketing campaign.
In addition to the special programs and promotions listed above, we have several more in our repertoire. Check them out today on our website. When you’re ready to spice things up, just call our team or contact us online.