At the end of the day, the marketing idea that’s going to make the biggest difference in your business’s bottom line is one that grabs the attention of your customers.
So, if you’re looking for something unique to make your dealership stand out from the crowd, the direct mail marketing experts at Aspen Automotive are here to lend a hand.
On this page, you’ll find out more about some of the best direct mail ideas to boost online car sales and increase the amount of revenue created by your company.
Thanks to these handy insights, you’ll be ready to craft a comprehensive marketing campaign that drives traffic through your showroom doors.
Direct Mail Ideas: Proven Online Car Sale Boosters
Before you decide upon the direct mail methods you want to include in your next campaign, spend some time researching the customers you’d like to reach and the customers who are most likely to participate in your programs.
By doing so, you’ll spend your money on direct mailers that’ll give you the biggest bang for your buck. Now, let’s check out some of our time-tested direct mail ideas that will help boost online car sales for your dealership.
Personalized Sales Letters
When it comes to a successful marketing strategy, the goal is to make your customer feel valued. The more valued and appreciated your audience feels, the more likely they are to take your offer into consideration.
That’s why personalized sales letters that include information about your customer can do wonders in encouraging your clients to choose you.
For example, a sales letter that mimics a handwritten message has a more intimate feel to it, which helps your audience feel as though you took time out of your day to send them a note.
As a result, you’ll boost the chances that your customer will view your business favorably and stop by the showroom. Some of the other details to include in your direct mailers are things like:
- Individual’s first and/or last name
- Personalized Service/Sales Data
- Images and more
The takeaway? The more special a person feels while viewing your direct mailer, the more likely they are to take the action you want.
Of course, there’s no denying that incentives spur your buyers to respond to your direct mail message. If you’re looking to boost online car sales, what better way to do that than by sending your audience a reason to purchase their next vehicle from your online inventory?
By providing your current and potential clients with a reason to buy or lease their automobiles online, you’ll give them a reason to take action, which improves the odds of your dealership seeing results from your direct mail campaign.
Some of the specials you could offer to your customers when they purchase a car online could be a discount on a certain service, special financing, or another type of incentive.
Think about it: If customers are twice as likely to visit a site that features their name in the URL, it’s important to tap into those potential leads by incorporating this technique into your marketing strategy.
By pairing a web-based, personalized site for your buyers to encourage online car sales, you’ll provide your audience with a seamless transition between visiting their customized URL and purchasing a vehicle online.
To reap the benefits of this technique, all you have to do is send out a direct mailer that includes your customers’ PURL addresses. That way, they’ll see the web address that contains their name, visit their personalized landing page, and be directed to your online inventory, all in one go.
As a part of your overall direct marketing campaign, adding a touch of fun and intrigue can be the key to a better ROI.
Luckily, materials like stickers and calendars that display your business’s name keep your audience interested in what you’re sending them. Instead of passing over your typical marketing materials in the mail, unique direct mail ideas like these catch the attention of your potential leads.
Ultimately, that increases the chances that they’ll remember you when it’s time for them to buy a new vehicle online. Plus, these unexpected materials encourage your audience to keep an eye out for other things you’ll send them in the mail, keeping your company top-of-mind for your customers.
Contests & Giveaways
Everyone loves the chance to win a discount on automotive service, an incentive on a new model, or even a new vehicle altogether. Well, that’s why one of the most effective direct mail ideas to incorporate into your dealership’s marketing strategy are contests and giveaways.
Not only are sweepstakes and contests opportunities that people of all walks of life look forward to, but it also gives your team the chance to advertise some of the newer models in your showroom, especially if the contest revolves around a long-awaited vehicle release.
That way, even if the recipients of your contest direct mailers aren’t interested in entering, they at least know more about your dealership’s inventory, which can come in handy for them when they’re ready to purchase a new car.
Ultimately, though, you want your contest direct mailer to direct your targeted audience back to your dealership’s site.
So, whether you include instructions on the direct mail for how to enter online or provide each recipient with their own unique pURL from which to enter, the goal is to get them on your website. From there, they’ll be presented with more ways to view your online inventory and purchase a vehicle.
In addition to the added exposure provided by direct mail sweepstakes, this automotive marketing technique is a great way to build your brand authority. The more buzz you create about your brand’s seasonal sweepstakes, the more car sales you’ll see from online shoppers.
Learn More About How to Boost Online Car Sales Today!
At Aspen Automotive, we believe that the first step to creating a successful marketing campaign that increases business for your dealership is to set yourself apart with fresh direct mail ideas.
So, if you’re interested in taking the first step towards a better ROI, increased sales, and more satisfied customers, look no further than the marketing gurus at Aspen Automotive.
With our help and expertise, you’ll be armed with the creative, eye-catching materials your automotive company needs to reach its goals.