No matter if you’re just starting out in the automotive business or need a way to boost your dealership’s revenue, it pays to be guided by a team of professionals.
Well, thanks to the 100+ years of combined experience of the marketing experts at Aspen Automotive, you’ll be equipped with a direct mail marketing strategy that drives traffic through your showroom doors.
Of course, before you make a decision on your dealership’s next advertising campaign, it’s important to know more about how we can save your automotive dealership. All you have to do is take a look at this page to learn about some of the key factors that set us apart from the crowd.
1.) We Know How to Target Your Customers
When it comes to turning leads into measurable sales, the key is to reach the right person at the right time. Luckily, our team utilizes cutting-edge data solutions that target the individuals that are most likely to opt into the promotion or program offered by your dealership.
For example, we have access to the most accurate and up-to-date mailing lists, all of which include information that helps you more effectively target your ideal customer and improve your direct mail response rate. Some of the data resources we use are as follows:
- Aspen SureDrive Data
- Outlines information about the make, model, year, purchase date, auto style, and purchase type of the vehicles your customers own.
- Real-Time Credit Score Data
- Lease/Loan Enders
- Dealer Data Download
- Autoproval and more
Thanks to these resources, you’ll reach the right audience at a time when they most need the product or service you’re selling. The result? A solid return on your investment and increased revenue for your dealership.
2.) We Make Direct Mail Personal
To effectively capture the attention of your audience, you need to use methods that help you stand out from other dealerships.
That’s why we go the extra mile by providing our clients with options that both personalize your direct mailers and capture the curiosity of your customers. Some of the most advanced direct mail technologies we offer are:
Personal URL (PURL) Programs
With Personal URL Programs, your direct mailers will provide your customers with a web address that contains their name. Not only does this encourage your audience to visit the personalized site, but it also makes them feel catered to by your dealership.
Once they land on the dedicated page, they’ll have a way to get in touch with your professionals and participate in your dealership’s programs.
Keeping your current customers happy is just as important to your dealership as generating new leads. Luckily, our marketing professionals present direct mail options like Loyalty Programs, which reward your returning customers with coupons and other benefits.
Interactive Direct Mailers
To ensure that you’re staying updated on the results of your most recent direct mail marketing campaign, our team offers Interactive Programs that entice your targeted audience through videos, micro-sites, and other techniques that ultimately help them engage with your dealership.
Plus, these formats come with ways to evaluate real-time analytics on the response rate for your direct mail strategy.
3.) We Track Potential Leads
As part of any well-rounded advertising campaign, you want to keep a steady eye on your audience. To achieve that, our marketing professionals provide you with cutting-edge technologies like IVR Touch-Tone Response.
This lead-generating tool stores the name and number of the client who responded to your direct mailer. From there, an email lead notification is instantaneously sent to the designated team member so that you don’t waste any time following up with a new lead.
That way, your dealership won’t miss out on a single prospect that reaches out to your business to inquire about your programs or participate in the promotion you’re offering.
At the end of the day, staying in touch with those customers make a huge difference in your company’s bottom line and helps save your dealership.
Learn More About Our Direct Mail Options Today!
At Aspen Automotive, we believe that helping your automotive business thrive is as simple as employing a few simple techniques that produce measurable results for your dealership.
By allowing us to target your audience using cutting-edge technologies and proven direct mail methods, you’ll establish a business that’s built to last.
To learn more about how our marketing agency can save your automotive dealership, feel free to give us a call or send us an email today!