At Aspen Automotive, we understand how important it is for your dealership to effectively reach your targeted audience with a direct mail strategy that’s backed up by reliable data.
That’s why we’ve designed an exclusive data service that provides your team with even more information about your ideal buyers that’ll drive more traffic through the doors of your showroom.
Thanks to the details offered by Aspen SureDrive Data, you’ll be equipped with the necessary insights to engage with the right customers at the right time. Ready to learn more about this data-driven direct mail technology? Let’s check it out!
What is Aspen SureDrive Data?
Put simply, Aspen SureDrive Data compiles a multitude of information about your targeted audience and drivers in your area. This data is pulled from multiple sources and helps dealerships learn more about your customers’ current vehicles.
By providing your team with details obtained by our SureDrive database, you can reach out to your audience with offers that are most likely to spur them to participate in your dealership’s programs or visit your showroom. The result? A strong return on investment for your marketing strategies.
In addition, the information gathered by our database includes specific details on the types of vehicles driven by your consumers, such as:
- Purchase Date
- Auto Style
- Purchase Type
Not only does this data give you a sense of who your customers are, but it also assists your dealership in creating direct mail materials that address the needs of your audience.
For example, if our SureDrive data yields results that indicate that your consumers tend to drive SUVs, you’ll want to consider advertising a special or incentive on cars that would fit their preferences.
Why Is Reliable Direct Mail Data Important?
Above all else, a lead-generating direct mail marketing campaign begins with the right data. When you ensure that your team of marketing professionals has access to accurate information regarding your customers, you have a better chance of making the most of your direct mail investment.
Instead of creating a generic marketing strategy that doesn’t capture the attention of your targeted audience, your dealership will be armed with an advertising method that contains information that relates to your consumers’ needs.
After you’ve gathered the information presented by high-tech tools, like Aspen SureDrive Data, effectively segmenting your targeted customers becomes that much easier. Ultimately, this allows your automotive business to design customized advertisements and calls-to-action that directly pertains to the lifestyles of your clients.
With to the added personalization procured by correct data, you’ll help your customers feel more engaged with your dealership, thereby resulting in increased sales and more business for your company.
On top of that, direct mail data keeps you updated on the response rates for your marketing strategy through personal URLs (PURLs), coupon codes, and more.
By including one of these techniques into the direct mailer that you send your audience, you’ll know how your campaign performed and how you can improve on your next advertising approach.
Learn More About Aspen SureDrive Data Today!
No matter if you’re a new business or a well-established dealership in your area, it pays to invest in data that can tell you more about your customers.
With the help of exclusive technologies, like Aspen SureDrive Data, you’ll craft a measurable, results-driven marketing strategy that improves your company’s bottom line.
To learn more about all the ways in which the data professionals at Aspen Automotive can assist you in targeting your next campaign, feel free to give us a call or send us an email today!