Before you begin designing your dealership’s automotive direct mail marketing campaign, it pays to know the facts.
That’s why the marketing professionals at Aspen Automotive have rounded up some of the most impressive direct mail statistics to help you understand the power of this timeless advertising approach.
Ready to learn more about why direct mail is such a crucial part of any auto marketing strategy? Take a look at our list of automotive direct mail statistics that you should know.
That way, your dealership can start taking advantage of the advertising method that increases customer engagement and boosts sales.
1.) 81 Percent of Households…
…either read or scan advertising mail sent to their households – United States Postal Service Household Diary Study.1
To begin, it’s important to understand how direct mail maintains a firm grasp on consumers’ attentions despite the rise of modern marketing approaches.
Well, this first statistic, provided by the USPS’ Household Diary Study, shows that your consumers are likely to, at the very least, scan your dealership’s direct mail advertisement.
On top of that, this information fortifies the idea that direct mail has a higher potential of driving customers through your showroom doors than other marketing strategies. So, if you want to connect with your audience, place your next coupon or promotional offer in their mailbox.
2.) 36 percent of Americans…
…under 30 look forward to checking their mailbox every day – Gallup.2
Now that most millennials have reached or surpassed the car-buying age, it’s critical to make sure that you’re using the marketing approaches that are most likely to convert them into leads.
Luckily, almost 40 percent of millennials pay attention to the materials they receive in the mail, which means that automotive direct mail is a great way to engage with this new generation of car buyers.
3.) 82 percent of millennials…
…view messages printed on paper as more trustworthy than digital messages – United States Postal Service.3
In addition to our first statistic regarding millennials, auto direct mail increases its lead-generating value by earning its place as a more trustworthy form of communication.
Rather than quickly glancing at another email on their smartphones, receiving a postcard from your dealership in the mail increases the chances of your targeted audience taking you up on your offer.
4.) 23 percent of direct mail recipients…
…end up visiting the nearest store location – United States Postal Service.4
Looking for some proof that automotive direct mail can help your dealership achieve its revenue goals? Well, the statistic above helps to bolster the audience-impacting results of an effective direct mail strategy.
Regardless of your dealership’s objective for your auto marketing campaign, direct mail is one of the best methods for getting your leads to visit your showroom, thereby creating the opportunity to begin a solid relationship with your customers.
Once you have them through your doors, providing them with the resources they need to purchase from your business is simple.
5.) 92 percent of millennials…
…are influenced to make a purchasing decision as a result of direct mail they received, as compared to only 78 percent for e-mail – National Mortgage Professional Magazine.5
Despite the many platforms of communication these days, direct mail remains a steadfast leader when it comes to lead conversion, even when compared to e-mail marketing.
So, instead of pouring your funds into an e-mail marketing campaign, consider turning to print advertisements for your next automotive marketing strategy.
Design Your Automotive Direct Mail Strategy Today!
At Aspen Automotive, we know how crucial it is for your dealership to choose the marketing option that’ll make an impact with your targeted audience. So, if you’re looking to generate leads and make your business stand out, a solid automotive direct mail campaign is essential.
To get started on this data-driven, time-tested advertising approach, all you have to do is connect with us by giving us a call or sending us an email today!