It’s no secret that running a successful dealership requires the assistance of, essentially, a small village of hardworking team members.
However, with the advancements made in the world of automotive marketing and customer data, it pays to partner with experts who are familiar with running revenue-boosting auto direct marketing campaigns day in and day out.
By choosing to pair your dealership’s advertising efforts with the expertise of Aspen Automotive, you’ll reach your targeted audience at the right time, in the right place, and with the right message. Keep reading to find out why automotive direct marketing companies create campaigns with results!
1.)Take the Guesswork Out of Automotive Direct Marketing
Wouldn’t it be nice to have a team of automotive direct marketing professionals guiding you through each and every one of your dealership’s advertising strategies? That just happens to be one of the many benefits of auto advertising agencies.
Instead of putting the extra groundwork on your in-house team, the marketing gurus at a marketing company can take those responsibilities into their own hands, which allows your staff to focus on closing sales and creating revenue.
After your direct marketing partner has had a chance to learn more about your dealership’s goals and brand, they’ll use industry insights and insider experience to craft specialized advertising strategies that help you reach your objectives. Ultimately, automotive direct marketing agencies help you achieve those growth goals more quickly.
2.)Data-Driven Audience Targeting
Like we mentioned above, modern advancements in advertising have brought on an entirely new wave of technology that allows us to learn more about your ideal customers without even speaking to them.
That’s why working with an automotive direct marketing company is a wise decision for any automotive retailer. Thanks to the data-mining capabilities of advertising agencies, you can focus your campaigns on the individuals in your community who are most likely to buy from you.
Some of by which the marketing masters at a direct advertising company may filter your audience are as follows:
- Zip code
- Household Income
- Marital status
- Gender and more
Plus, new data innovations allow you to track your consumers based on their purchasing habits and favorite activities. That way, it’ll be even easier for your dealership to create automotive direct marketing campaigns that they connect with on a personal level.
3.)Personalized Marketing for Improved Response
Once your automotive direct marketing agency has spent some time evaluating the data gathered on your targeted audience, they can build a strategy that speaks directly to your ideal customer’s wants and needs.
Known as personalization, this marketing tactic adds relevant information to your dealership’s campaigns to both grab your customers’ attentions and create a more immersive shopping experience for every buyer.
For instance, your upcoming trade-in offer could feature a picture of the exact vehicle that your consumer currently owns, the estimated value of that car, and a photo of a new model that’s just landed in your showroom.
Not only does this help your customers envision themselves inside a brand-new car, but it also shows them that your team is willing to provide them with useful information about their current ride.
All in all, the data that’s gathered by your direct marketing agency’s team infuses your advertising strategies with details that boost customer response rates.
4.)Aftermarket Automotive Campaigns
Repeat customers are often the key to dealership success. Luckily, teaming up with an automotive direct marketing company can equip you with the aftermarket campaign efforts required to turn one-time buyers into lifelong consumers of your brand.
So, after your buyers drive away inside their new vehicle, you’ll already have a campaign in place that encourages them to return to your dealership’s service facility for routine maintenance, occasional repairs, and more by offering customer-only coupons and special rebates of certain services.
As a result of these perfectly timed campaigns, you’ll build a solid base of repeat consumers that help you establish a foundation of revenue year over year.
Which Automotive Direct Marketing Company Is Best for My Dealership?
Now that you know a little bit more about the many benefits of opting to work with an automotive direct marketing company, it’s time for you to choose the one that’s the best match for your business.
Well, if you’re looking for a team of automotive direct marketing professionals and data leaders, search no further than Aspen Automotive.
With over thirty years of experience with direct marketing of every kind, we’ve established a time-tested approach to advertising that pushes more traffic through your showroom doors. Get the conversation started by giving us a call or sending us an email today!