Long gone are the days of traditional marketing. In the era of modern-day automotive advertisement, customers value social networks more than they value a dealer’s website.1 That’s why it’s more important than ever before to incorporate social media advertising into your automotive marketing campaigns.
Well, the social media marketers at Aspen Automotive have the lowdown on some of the best automotive social media strategies that you can use to attract new buyers and make promoters of your current customers. Thanks to this convenient guide, you’ll be ready to roll out a success driven social media marketing campaign.
1.Come Up with a Unique Hashtag
If you’re looking for a way to get your dealership to trend on Twitter®, a hashtag is the way to go. In a nutshell, hashtags allow the content your dealership posts to be viewed by other users apart from just your followers.
By coming up with a one-of-a-kind hashtag that celebrates an annual event, like a food drive, or one that promotes an upcoming sales opportunity, anyone browsing your hashtag may stumble upon your dealership’s post and decide to follow you, which earns your team a brand-new lead.
2.Encourage Happy Customer Posts
There’s nothing that sells like a happy customer. To prove to your potential buyers that you’re the dealership to visit, provide your customers with an incentive to share a selfie of themselves with their new car or after their service center visit.
As a result of your buyers’ posts, your prospective consumers will be more likely to stop by your dealership or, at the very least, visit your website to learn more about your team.
3.Harness the Power of YouTube™
As one of the most versatile social media platforms, YouTube™ gives you the ability to make almost any social post into an immersive video experience for your shoppers.
For instance, that new car model that just arrived in your showroom serves as the perfect opportunity to film a virtual tour of its cabin.
In addition, automotive how-to guides and vehicle reviews keep your YouTube™ customer engaged with your dealership and help them view your team as authorities of the automotive industry.
With a little planning, automotive social media marketing keeps prospective buyers and current customers coming back to your channel to view more content.
4.Get Social with Community Outreach
To pit your dealership as a pillar of your community, it’s essential to ensure that you’re not only routinely participating in charitable events, but that your customers are aware of your involvement with your community.
Of course, before you get involved, you’ll want to build out a solid community engagement strategy with your team. Here are some best practices to stick to as you design your community involvement campaign:
- Choose the right social channel for your content
- Segment your audiences to provide announcements to interested parties
- Promote events in your local community
- Get your employees involved
Armed with these key methodologies, you’ll improve the reach of and the community response to your dealership’s events and promotions.
5.Create Social-Exclusive Contests
Everyone loves a contest, especially if it’s easy to enter. Well, social media is the ideal platform for special contests or exclusive offers that can’t be accessed anywhere else.
Not only does this encourage your leads to engage with your dealership through your social media channels, but it also keeps your consumers on the lookout for new specials from your team.
That way, you’ll have some regular visits to your social media pages from those who may have previously participated in or heard about your team’s contests.
Test Out These Automotive Social Media Strategies Today!
The best way to implement a successful social media marketing strategy is to brainstorm with an experienced team of automotive marketers who know how it’s done.
Luckily, the social media marketing gurus at Aspen Automotive are ready to help your dealership construct a highly targeted social media campaign that utilizes the unique strengths of each social media platform. All you have to do get the conversation started is give us a call or send us an email today!