No matter if you’re a small or large dealership, marketing is essential to ensure the success and longevity of your automotive business. With so many different forms of marketing, how are you supposed to decide which marketing strategy is right for you? Thankfully, that’s where our team of experts come into play.
At Aspen Automotive, we’ve been helping dealerships like yours organize and run effective marketing campaigns for over 30 years. Now, we want to pass our knowledge onto you. That’s why we’ve put together this marketing guide for automotive dealerships. Ready to learn more? Keep reading!
What is Automotive Marketing
Marketing is a way of informing the public about your dealership, your services, or your products. Some of the popular types of marketing include direct mail marketing, social media marketing, and email marketing.
Marketing and advertising can sometimes get mixed up, since they’re often considered to be the same.
While it’s true that the two coincide, advertising is only a small portion of what marketing is. In terms of cars, advertising is the wheel and marketing is the entire car. It’s an aspect of your dealership’s marketing strategy, but not the entire thing.
Marketing includes research, organization, planning, and analytics that make up your advertisements.
Benefits of Marketing for Small to Large Automotive Dealerships
Regardless if your car dealership is large or small, you can greatly benefit from a marketing campaign. Some of these benefits include:
- Increase dealership’s visibility
- Improves brand awareness
- Helps build credibility
When you market your business, especially across multiple platforms, you’re working to improve your brand awareness. This can include information like the cars that are in your inventory, special financing programs you offer, service specials, and more. This way, individuals you’re trying to reach will have a better idea of the services your dealership provides and be more likely to convert into a sale.
Ways you Can Market
When it comes time to build your marketing plan there are several different ways you can market your small to large automotive dealership. You’ll want to use a combination of traditional marketing—like direct mail—and digital marketing strategies through social media and email.
You can run seasonal or holiday marketing promotions, loyalty programs, or even use your created demographic list to target current and future car shoppers with a loan or finance promotion. You can even merge your traditional and digital marketing strategies thanks to the availability of interactive direct mailers.
When you send information to your clients, you can add a QR code that they can scan using their smartphone. Upon scanning this, they’ll be redirected to a website where they can learn more information about the promotion you’re currently running, redeem a coupon, or whatever information you want them to know about.
Get Started with Marketing Your Small or Large Automotive Dealership Today
Are you looking to grow your dealership, whether small or large, by creating a completely customized marketing plan? If so, let our team at Aspen Automotive be the ones to do the heavy lifting for you. Having already worked with over 10,000 dealerships of all sizes, we can’t wait to help you out, too.
Ready to get started? All you have to do is give us a call or send us an email to get started today!