How to Calculate ROI of Direct Mail Advertising
In order to be successful, a campaign must generate a good return on investment (ROI). To help you keep track of your campaign, Aspen Automotive takes...
What are the Key Elements for Direct Mail Success?
Whether you’re trying to convert leads into sales, get the word out about your business, or entice your customers to redeem an offer, a successful dir...
Direct Mail Marketing: Best Techniques for An Effective Call to Action
Direct mail marketing is designed to reach a lot of people. That’s only half the battle, though. The other half is getting people to do what you want....
6 Automotive Direct Mail Ideas That Work
How can you make sure that your direct mailing campaign is successful? It starts with standing out from the crowd and engaging with customers. At Aspe...
Is Buying a Direct Mailing List a Bad Idea?
Direct mail is one of the best ways to reach loyal customers and potential new ones. Study after study shows that people pay more attention to their m...
What Messaging Works for Direct Mail?
The right messaging is critical to the success of your direct mail campaign. You can have the most attractive graphics and images, the perfect strateg...
The Most Effective Direct Mail Pieces
Having a well-thought-out campaign is the key to reaching your targeted audience and getting a good return on investment (ROI). You’ll plan your strat...
THE FUTURE OF AUTOMOTIVE DIRECT MAIL
Direct mail marketing is expected to grow exponentially over the next few years. In fact, a study performed by Statista projects that the direct mail ...
Is Direct Mail Marketing Dead?
Before digital marketing came along, there was direct mail. This classic approach offered a convenient way to contact customers directly. Since then, ...
Best Ways to Market Your Automotive Business
A good marketing strategy is the best way to grow your business. That’s true for repair shops, dealerships, and every other automotive business. You c...
