Ways to Improve Your Email Marketing

Email Marketing


Email marketing can help bring more people to your dealership and keep them updated on current specials, sales, and inventory. At Epsilon Individual Automotive, we can help you design an email marketing strategy that informs and encourages business between you and your audience.

What are the ways you can improve your email marketing? Below, our team goes over the effectiveness of email marketing and how to improve your next strategy.


Is Email Marketing Effective?

Email marketingThe short answer—yes! With over 4 billion daily email users, email marketing is an effective way to encourage interactions between your audience and your business.*

However, with such a large number of email users, more than 306 billion emails are sent and received each day, making it easy for people to gloss over their inboxes and miss certain emails.* As you plan your next email marketing strategy, you want to make sure you’re using the right tactics to draw people in.

Here are some of the ways you can improve your email marketing and help it stand out from the noise:

Send Accessible Emails

Is your email mobile-friendly? Since so many users have access to their emails on their phones, you want to make sure your emails can be easily read on a mobile device. Testing your emails before sending them can help keep them accessible for all users, improving overall engagement in the process.

Keep it Short & Sweet

typing on keyboardYour email shouldn’t be a novel to read through. It also shouldn’t be overwhelmed by distracting images. Instead, attract your audience’s attention with words. Use a catchy subject and end with the right CTA (call to action) that inspires further action.

Personalize Your Emails

When you take the time to personalize your emails, whether that’s using your customer’s name or addressing their specific needs, the user is more likely to take action. Personalized elements resonate better and will help improve your email marketing campaign.

Utilize Interactive Elements

To help direct your audience, include interactive elements within your email. Using URLs or QR codes can take the user directly to your website. Your links should match the subject of your email to help expedite the buyer’s journey.


How Can Epsilon Individual Automotive Improve My Email Marketing?

When you work with the marketing professionals at Epsilon Individual Automotive, we’ll work with you through every step of your email marketing campaign, from the initial conceptualization to the final design.

We have a number of effective automotive marketing solutions that can improve the success of your campaign. For example, our Dealer Data Download system retrieves and updates information from your Dealership Management System, so you can market your dealership to the right people.

Additionally, we’ll be able to keep an eye on the success of your email marketing campaign, so we can make any adjustments or add elements to improve it.


Learn More About Improving Email Marketing at Epsilon Individual Automotive

At Epsilon Individual Automotive, we have the automotive marketing solutions to boost the success of your email marketing campaigns. Our team is proud to work with you through every step of your strategy.

Contact us today to learn more about improving your email marketing!


 

 

* https://blog.hubspot.com/marketing/email-marketing-stats