Epsilon Custom Automotive Logo

NADA 2026

Epsilon Custom Automotive

Las Vegas, NV

Epsilon Custom Automotive Campaigns

With Epsilon CA, your campaigns are customized to your dealer needs. Select from a variety of campaign creative options.

Trade-In and BuyBack Programs

Featured Campaigns

Epsilon Custom Automotive creates direct mail marketing content for all kinds of automotive businesses. Check out some of the featured programs in our portfolio.

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Performance Conquest Package

Performance Based Conquest Package

EMAIL • SOCIAL • OTT • CTV

A high-impact campaign designed to reach your brand intenders and owners — across both general market and audiences. Each deployment strategically targets brand intenders and off-brand intenders/owners, driving them directly to the dealership's website.

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Kelley Blue Book Blitz Campaign

Social Lead Campaign

SOCIAL CUSTOMER ACQUISITION marketing strategy that delivers unparalleled results for your dealership.

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CARS Program

CARS Sales Program

Complete Automotive Retail Solution

  • Deploy Email Campaigns
  • Deploy Meta (Social Media) Campaigns
  • Capture Trade Information via Text
  • Track Leads throughout Campaign

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Epsilon CA Lease Program

Conquest Expiring Lease and Equity Programs

Target expiring leases, equity and off-loan by specific brands.

  • Select Specific Brands
  • Choose Target Audience: Maturing Lease Date Range, Minimum Equity Filter and Off-Loan
  • Select your Market Area
  • Multi-Channel Marketing Strategy (Mail, Email and Custom Landing Page)

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Kelley Blue Book Blitz Campaign

Kelley Blue Book® Blitz

Includes:

  • 40,000 emails
  • Cadence - 4 deployments of 10,000 per week for 4 consecutive weeks (deploys every Tuesday @ 9AM)
  • KBB® appended values per vehicle's VIN
  • Drive leads to custom landing page to determine their specific trade value
  • Leads sent directly to your CRM including name, address, phone, email and complete vehicle info (year, make, model) and current/real-time KBB® good trade value

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Service Acquistion Programs

Service Acquisition Programs

60 day Service program using email, video display and social to retarget your customers driving them to Schedule Service for their vehicle.

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Pop Card Service Campaigns

Service Programs

Provide an engaging experience for your service customers. Feature your special service offers, enticing customers to take action and redeem their exclusive benefits. Extend the lifespan of your marketing message beyond vehicle purchase.

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Mobile Wallet Engagement Program

Mobile Wallet Engagement

Receive, Scan, and Save

Your service customers engagement starts with a direct mailer with exclusive scan code service offers.

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Bankruptcy on Demand Programs

Bankruptcy On Demand

BK ON DEMAND is a Multi-channel, automated marketing cadence program maximizes speed to market, giving your dealer the best opportunity to convert bankruptcies sales opportunities in your market area.

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Autoproval Sub-Prime Campaign

Autoproval Sales Campaign

MultiChannel Sub-Prime Program. Interact with customers using a combination of direct communication channels: websites, custom landing page, email, social, mobile and direct mail.

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