To effectively market to your ideal customers, it’s important to know more about who they are, right? Well, marketing data is the key that unlocks a world of information about your consumers.
Ultimately, the insights provided by advanced databases infuse your auto marketing campaign with details that help your customers connect with your dealership and drive them to buy.
Luckily, the team at Aspen Automotive capitalizes on modern marketing data by offering our clients information gathered from our exclusive databases, including Real Time Credit Score Data.
Armed with this knowledge, you can target audiences within specific credit score brackets to enhance your automotive marketing strategy’s response rate and cost effectiveness.
What Is Real Time Credit Score Data?
First and foremost, let’s define what this database actually is. Put simply, Real Time Credit Score Data is a list that targets customers based on their actual credit score and credit information pulled from the three credit bureaus: Equifax, Experian, and TransUnion.
How do we have access to such specific, accurate data? Well, we just so happen to be part of the number one ranked global marketing and consumer database innovator, Epsilon.
Not only does this allow us to connect with top-notch data that offer unparalleled insights into your dealership’s audience, but it also sets us apart from other automotive marketing agencies.
How Does It Work and Why Is It Important?
In today’s world, you need to go beyond the status quo to engage with your buyers. Sure, you can rely on results from your previous campaigns to provide you with information about your customers’ behaviors, but that’s really only scratching the surface.
By tapping into innovative databases like Real Time Credit Score Data, potential insights your team can use to deliver personal, meaningful messages to your leads.
Instead of spending your team’s time and budget creating mass marketing materials that won’t hit home with most of its recipients, Real Time Credit Score Data allows you to pinpoint the credit scores of prospective buyers.
For instance, let’s say your dealership is looking to target individuals with low or no credit scores who may need some assistance with purchasing a vehicle.
Well, the credit information pulled by Real Time Credit Score points you to the leads within your data pool who would benefit from such an offer.
Real Time Credit Score Data: Accurate Credit Information
Now, you may be thinking, “why can’t I use something like Credit Karma to pull my customers’ credit score data?”
The fact of the matter is that online tools that only collect credit data from two bureaus instead of three, like Credit Karma, aren’t nearly as accurate as the data accessed by the Real Time Credit Score database.
In addition, Credit Karma and other online credit portals don’t gather information from creditors and creditors don’t report information to Credit Karma.
Without the essential details provided by creditors, it’s hard to say whether the information that your dealership is referencing in Credit Karma is accurate or not.
The best way to ensure that you’re accurately targeting the appropriate credit range for your automotive marketing campaign is to use a database that relies on data pulled directly from the three major credit bureaus.
Learn More About Aspen’s Data Resources Today!
At Aspen Automotive, we pull out all the stops to help your dealership create automotive marketing campaigns that reach the right consumers at the right time with the right message.
With the assistance of our data-mining gurus and exclusive databases, our team can build an informed advertising strategy that gets you the most bang for your buck.
Start designing a data-driven, credit-focused auto marketing plan with our professionals today by giving us a call or sending us an email!