Introducing the Next Level of Customer Engagement:
Engage At-Risk Customers
ReEngage Inactive Customers
Convert Not-Engaged & Cross-Active Prospects
Active
Outbound Calls/Text
Customers: 4 - 9 months since last service
At Risk
Outbound Calls/Text
Customers: 9 - 10.5 months since last service
Inactive
Outbound Calls/Text
Customers: 12 months + since last service visit
Conquest Options
Laminated POP Card & Email
Has not transacted with PMA dealer, has purchased outside of PMA.
Or call us at 800-385-2006
Drive Service Loyalty. Prevent Defection. Maximize Lifetime Value.
BDC EXECUTION
Multi-channel outreach to active, at risk, inactive, LEO customers, escalated offers based on consumer life cycle stage.
MEASURABLE IMPACT
Track performance and growth:
Appointment conversion rates
ToyotaCare > ROI conversion
Active vs. inactive customer counts
ROI Calculations
Shared TLE impact lift
WHY IT WORKS
This is not marketing — it's behavior-driven retention engineering:
- Structured outreach cadence • Timed escalation strategy
- Built-in urgency triggers • BDC accountability + measurable KPIs
BOTTOM LINE
Retention is predictable when it's managed. This system keeps customers active, increases RO frequency, and protects long-term dealership revenue.
Creating Loyal Customers
Additional options to target conquest Toyota owners in your PMA.
