The Benefits of Automotive Direct Mail Advertising

The Benefits of Automotive Direct Mail Advertising

Does it ever seem like your inbox and social media are saturated with promotional emails and digital ads? It’s not just your imagination. That’s why an effective advertising campaign needs to really stand out. 

At Epsilon Individual Automotive, we know that the best way to do that is to stick with good old-fashioned direct mail marketing. In this blog, we’ll discuss the benefits of automotive direct mail advertising, so you can see why it’s still just as effective as ever. 

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More Likely to Actually Reach Your Audience 

BENEFITS OF AUTOMOTIVE DIRECT MAIL ADVERTISING

Whether your direct mail advertising campaign features postcards or a full-on newsletter, it has a better chance of actually being delivered to your audience’s front door. Digital marketing can easily end up in a consumer’s spam folder. Additionally, one simple typo or mix-up on an email address and your email gets lost in cyberspace forever. On the other hand, a mail carrier can make sure an envelope ends up in the correct mailbox. 

Sent to a Strategically Targeted Audience 

There are several ways you can go about sending your mailers to the right audience. You could send them to an entire neighborhood, use addresses from your mailing list, reach out to return customers, or obtain a targeted mailing list, just to name a few. Using the right data, direct mail can be used for all of the above. It saves time, makes it easy to reach existing customers, and aids in attracting new ones. 

BENEFITS OF AUTOMOTIVE DIRECT MAIL ADVERTISING

Appeals to a Wider Audience 

Not everyone is computer savvy. Older generations may not be comfortable receiving emails or giving their information out online. Likewise, many millennials and young people don’t check their email inboxes that often either. However, everyone is capable and comfortable with checking their mailbox. 

 

Physical Mail Stands Out 

BENEFITS OF AUTOMOTIVE DIRECT MAIL ADVERTISINGDirect mail faces less competition than emails and other digital marketing. This makes every one of your mailers stand out. Even if someone’s mailbox is full, it’s still not as cluttered as their email. By having less mail to look through, the odds of your mailer getting lost in the shuffle drop drastically. 

Better Chance of Being Read 

BENEFITS OF AUTOMOTIVE DIRECT MAIL ADVERTISING

Since getting actual mail is more notable than emails, your average consumer is more likely to actually open it. How much more likely? A whopping 79%, according to the United States Postal Service (USPS). While it’s easy to overlook an email, a physical envelope is tangible, which makes it more likely that the recipient will actually look at it. 

More Reliable Response Rates 

By getting more people to read your marketing material, the chances of getting a response go up, too. Up to 90% of people actually open their mail, while only 25% open the average email. As a result, you’re more likely to get a response from your audience than you would if you relied strictly on emails, which increases your ROI. 

Easy to Personalize 

Personalized mailers are another tool for upping your response rate. Adding the customer’s name and tailoring the language to speak directly to them makes leads and customers feel valued. Instead of receiving an offer or a reminder at random, they’ll feel a stronger connection to your business thanks to a little customization. 

Creative Freedom 

Unlike digital advertising, the physical nature of direct mail gives you a variety of formats to work with. You can send a fun folding mailer, a simple postcard, or a catalog that contains that classic new car smell. From scents to printing them on a more memorable material, direct mail offers both creative freedom and the chance to give consumers a multi-sensory experience. 

Complements Digital Marketing 

Follow up phone callSwitching gears, direct mail advertising doesn’t need to be a stand-alone campaign. Instead, both direct mail and digital marketing should work hand in hand as part of your overall campaign. By adding tools like QR codes to your mailers, you invite your audience to follow up and engage with your business online. This creates a seamless, integrated marketing strategy that boosts your business’s overall performance. 

More Measurable Results 

From QR codes to scheduling service appointments, direct mail offers a straightforward way to see how successful your campaign is. Through tracking your results, you’ll get to see what works and make adjustments to your strategy going forward. 

Learn More About the Benefits of Direct Mail Advertising 

With more eyes on your messaging, more people responding to your offers, and a better approach to reaching your audience, direct mail advertising gives your dealership all kinds of benefits. Contact Epsilon Individual Automotive to learn more about what we can do for your direct mail campaign. From our in-house production facility to our experienced team, we can help you get the most of your mailers. Contact us to schedule a consultation today.