When it comes to marketing your automotive dealership, we know that you have a specific way of doing things. After all, yours is a unique business with its own set of values and visions for the future. In order to uphold these, you need a campaign that’s tailored to you.
Direct mail marketing targets the demographic most aligned with your business’s needs, values, and advantages and provides them with content that can smartly get the message across.
With a number of different programs and promotions available, we’ll make sure your customer base knows exactly what your dealership stands for.
One of the ways we achieve this is with advanced data solutions and technologies. With these, we can create tailored lead-generating programs and targeted lists, as well as report on their success in real time.
Thanks to our exclusive databases, you’ll have all the information you need to effectively market to specific audience segments. Some of our industry-leading databases include:
Aspen Suredrive Data: What if you could access information that tells you the exact make, model, year, purchase date, auto style, and purchase type of each of your customer’s current vehicles? That’s exactly what Aspen SureDrive Data provides you. With these insights, you can more effectively target buyers in your audience and push them toward a purchase.
Dealer Data Download: Accurate data is crucial to successful marketing. To ensure that the information in your dealership management system is clean, Dealer Data Download actively updates your records. That way, you’ll know that your direct mailers have an impact.
Lease/Loan Enders: The most valuable leads are individuals who are getting ready to purchase a new vehicle. Well, our Lease/Loan Ender database provides your team with the knowledge that they need to find intent-driven buyers. Some of the information delivered by this cutting-edge system includes remaining loan amount, remaining payment methods, unrenewed or fully paid auto loans, and more.
Real Time Credit Score Data: By compiling information from the three core credit bureaus, Equifax, Experian, and TransUnion, our Real Time Credit Score Database pull together lists of the credit scores of your targeted audience.
Of course, these are only a few of the many databases presented by our team. To learn more about all of the ways in which we help your dealership reach the right customer in the right place at the right time, take a look at our data solutions.