These days, taking your automotive marketing campaign to the next level is as simple as harnessing the power of modern technology.
By adopting an omni-channel marketing approach, dealerships can now reach their targeted audience across all media platforms.
Not only does the increased visibility of your brand improve sales, but it also creates an immersive experience for your customers, thereby making them more likely to choose your business.
Fortunately, the knowledgeable professionals at Epsilon Individual Automotive are here to tell you more about the importance of interactive marketing and how we can use it to boost your dealership’s revenue. Let’s get started!
Benefits of Interactive Marketing Programs
Let’s face it: adding an extra layer of innovation to your marketing campaign is a great way to keep your customers interested.
Once you establish a history of advertisements that feature unique gadgets and increased accessibility, your buyers will look forward to the next direct mailer they receive in their mailbox from your dealership. Some of the other advantages of these technologies are:
- Personalized Content: Including links to microsites on your direct mailers can provide your consumers with a customized landing page that’s filled with information that’s relevant to each individual. For instance, interactive microsites can offer your buyers product recommendations based on previous purchases, new specials, and more.
- Brand Awareness: Successful marketing is all about reputation. So, to establish your dealership as an innovator and thought-leader, it’s important to add interactive programs to your marketing campaign. Thanks to the memorability of tools like personalized URLs (PURLs), IVR, and other technologies, your clients are more likely to think of your brand when it’s time for them to find a new car.
- Improved Analytics: What’s one of the main benefits of interactive programs? Better data. With these online platforms, your team will be altered once a recipient of your advertisement logs into their personalized microsite or interacts with your website. Plus, the information they input into their customized page can be used to further target certain audiences to create a more tailored, enjoyable experience.
Interactive Auto Marketing Tips
Looking for a way to get your marketing wheels churning? Well, we’re here to help! Check out some of our tips for creating your next interactive marketing campaign!
To get a sense of what your top consumers think of your dealership, consider including a scannable code or website link onto your direct mail materials.
In a few minutes, your audience can quickly submit feedback about your business via their smartphone or personal computers. That way, your team can understand what your customers want most from a dealership.
Something as simple as a customer activation platform is the perfect marketing opportunity in which to use QR Codes. By targeting prospective leads and providing them with a convenient way to register as a customer, you’ll boost the number of new customers you acquire each year.
Competitions and prizes are two proven methods of getting your customers to interact with your business. All you have to do is include a website link, mobile submission form, or scannable code to help your buyers enter your contest.
As a result, you’ll delight your current consumers with unexpected perks while increasing the chances of your current customers recommending your business to a stranger.
Learn More About Our Interactive Programs Today!
Creating an all-encompassing marketing experience for your buyers is crucial to raking in new leads and retaining your loyal customers.
With the assistance of the exclusive, interactive technologies at Epsilon Individual Automotive, you’ll raise the bar on your next marketing strategy and boost revenue for your dealership.
Ready to find out more about how our team of marketing gurus can help you? Feel free to reach out to us by phone or shoot us an email today!