Technology is everywhere. Between email and phone calls to video chats and social media, there’s no denying technology plays a major role in our daily...

Any successful business or advertising expert knows that email programs are an essential pillar of a healthy, omni-channel marketing campaign. From le...

As a dealership looking to increase returns on investment (ROIs), it’s no surprise that you’ve turned to direct mail as your go-to marketing style. Th...

According to the Data & Marketing Association, “70 to 80 percent of consumers polled say they open most of their mail, including what they label ‘...

There’s a lot to consider when creating a direct mail campaign for your dealership. What call to action (CTA) will yield the highest results? Which st...

As one of the easiest ways to engage your targeted audience and generate leads, a comprehensive direct mail strategy is crucial to the success of your...

When it comes to spreading the word of your dealership, there are many different approaches you can take. You can head to social media, send out email...

A new year brings new trends in direct mail marketing. At Aspen Automotive, we aim to keep you ahead of the marketing curve, which is why we’ve create...

It’s no surprise that COVID-19 sent a shockwave through the world, affecting the lives of every individual in some way, shape, or form. With many stat...

You’re getting ready to start your next direct mail marketing campaign. You’ve decided on your targeted demographic and why you’re running the campaig...