13 Reasons Why Direct Mail Isn’t Dead for Car Dealers
Technology is everywhere. Between email and phone calls to video chats and social media, there’s no denying technology plays a major role in our daily...
10 Direct Mail Mistakes that Cost Your Auto Dealer
When creating a direct mail campaign, the goal is to make it as profitable as possible. Did you know there are seemingly small mistakes you might make...
Targeted Direct Mail for Your Auto Dealer Always Beats EDDM®
After you’ve created your direct mail marketing plan and before you can start seeing results, you need to decide who will receive your mailer. B...
Why Old-School Marketing Tactics Work
When it comes to spreading the word of your dealership, there are many different approaches you can take. You can head to social media, send out email...
How to Capture Your Audience with Personal Direct Mail
When done effectively, direct mail marketing is a great way to get faces into your dealership. Running a direct mail campaign is more involved and mor...
2021 Direct Mail Marketing Trends
A new year brings new trends in direct mail marketing. At Aspen Automotive, we aim to keep you ahead of the marketing curve, which is why we’ve create...
Direct Mail Campaigns Successful during COVID-19
It’s no surprise that COVID-19 sent a shockwave through the world, affecting the lives of every individual in some way, shape, or form. With man...
Postcards vs Letters in Direct Mail Marketing
You’re getting ready to start your next direct mail marketing campaign. You’ve decided on your targeted demographic and why you’re r...
Stop Competing with Email Noise, Reach Audiences through Direct Mail
Technology is a huge asset. It’s a way for friends and family to stay connected to one another and businesses to keep consumers informed. With m...
Why the Direct Mail Market is Going to be Booming
Let’s face it: daily life looks much different today than it did 30, 20, or even 10 years ago. Amidst the constant noise of buzzing smartphones,...
