Imagine, your ideal customer is checking their mailbox after work when they notice an eye-catching, curiosity-piquing postcard from your dealership en...

When you’re considering an approach for your next direct mail campaign, one option worth considering is postcard marketing. Postcard marketing is an a...

With all the technology available today, you would expect that advertisers should be able to appeal to what consumers want. One way to do this is thro...

Vehicle trade-ins are an excellent way to increase a dealership’s inventory while encouraging shoppers to purchase or lease their next ride. With the ...

Multichannel vs. omnichannel—what’s the difference between them? The team at Aspen Automotive will help you see what makes each of these marketing phi...

It’s tangible; it’s physical. Direct mail opens up many avenues for creatively reaching future customers. You know this. That’s why you’re looking for...

Multi-channel marketing is one of the most effective ways to track leads and build a loyal customer base. What is multi-channel marketing? To help you...

From demographics to purchase history, data is necessary for putting your direct mailing list together. However, that’s just the first step toward lon...

Are you interested in reaching a specific audience with your direct mail campaign? One way to do this is with data-targeted direct mail. This is a typ...

Marketing is a key component of running a successful business. When it comes to your automotive business, you’ll need to let people know about your in...