We live in a tech-driven world, which means that the needs and lifestyles of our customers can change at a moment’s notice.
So, how do we accurately pinpoint what those needs are, and how do we know which members of our targeted audiences are ready to make a purchase? Well, that’s where accurate data comes in.
Whenever shoppers browse on the Internet, they leave a digital footprint behind that contains all sorts of highly valuable information. The key to taking advantage of this info lies within the cutting-edge data solutions and automotive marketing expertise of the team at Aspen Automotive.
Ready to craft data-driven advertisements that drive ROI? Take a look at what we have in store for dealerships across the country and beyond.
The Value of Data-Driven Marketing in the Automotive World
In these tech-driven times, customers expect to see digital advertisements that are relevant to their unique needs. Long gone are the days of boilerplate messages that attempt to speak to a crowd but only truly resonate with a few.
Instead, consumer data has risen to the surface of the marketing strategy pool by giving businesses an unprecedented glimpse into the real lifestyles, preferences, shopping habits, and more of their current and potential customers.
According to a study performed by McKinsey & Company, data-driven marketing can boost total sales by 15 to 20 percent.1 With that kind of impact, it’s clear why data should be an integral part of any automotive marketing strategy.
Of course, you might be wondering how you can harness customer data to achieve this type of sales-boosting result. Well, it all starts with a solid foundation: demographic data.
For our purposes, you can think of demographic data as the bread and butter of a healthy data-driven advertising approach. Some of the information that you can expect to receive using demographic data is as follows:
- Household income
- Marital status
- Family size
While you may assume that this information isn’t necessarily tailored to the automotive industry, there are plenty of insights to be drawn from demographic data. For instance, based on the size of your customer’s family, your team can make an educated guess as to what type of vehicle your customer may be interested in.
If they have a few kids, it’s likely that they’ll be searching for a midsize SUV or a large sedan. In addition, individuals with young children may be more interested in vehicles with advanced safety features.
Thanks to the insights offered by a customer’s demographics, you have a solid starting point from which to build a relevant advertisement.
Our Marketing Specialty: Automotive-Focused Data
Before we take a closer look at our exclusive databases, let’s first touch on automotive data more generally.
As valuable as demographic and geographic data is to any automotive marketing campaign, auto-specific information provides dealerships with invaluable insights into the lives of their targeted audiences and the types of vehicles that they own.
Depending on where you’re getting your data, the information included in these reports can include things like:
- Trim level
- Purchase type and more
Once your team has had a chance to evaluate the data found in these reports, you’ll have a better sense of how to segment each member of your targeted audience.
From there, you can craft multiple versions of your automotive advertising campaign to include promotions and offers on vehicles that may interest them most.
At Aspen, however, we take data-driven, automotive marketing a step further with our one-of-a-kind databases. Each of these resources provides you with unique insights into the car-buying habits of your most valuable leads.
Aspen SureDrive Data
What’s Aspen SureDrive Data? Put simply, this exclusive information is pulled from multiple sources and provides us with unparalleled details about your customers’ vehicles. Aside from identifying the specific make, model, year, and auto style of their cars, this database also supplies us with information on the purchase date and purchase type—whether your targeted buyers opted to lease or buy their vehicles. This data allows our team to more precisely identify high-intent consumers, so that your dealership can connect with them.
Real Time Credit Score Data
Looking to target your buyers based on their credit scores? Real Time Credit Score data pulls information from Equifax, Experian, and TransUnion, so that you can tailor your advertisements to the financing needs of various audience segments. That way, your leads will be provided with offers that perfectly align with their lifestyle.
What if you could identify every local buyer who’s getting ready to trade-in their current vehicle? Fortunately, that’s precisely what our Lease/Loan Ender database provides you with. Not only does this data give you more information about your customers’ credit scores, but it also serves up insights regarding the percentage of their auto loans remaining, the number of payment months remaining, and any paid auto loans that haven’t been renewed.
Dealer Data Download
Why is accurate data so important? Well, it ensures that each of your marketing campaigns reaches the correct mailbox and, therefore, the correct recipient. Our Dealer Data Download system retrieves and updates information in your Dealership Management System, so that your records are kept accurate at all times. The result? Less duplicate and incorrect addresses in your database.
Fully automated marketing is at your fingertips thanks to Autoproval. All you have to do is choose a targeted credit score list, and the system will automatically send a pre-qualified auto loan offer to eligible customers. Armed with this system, you can spend more time nurturing high-intent buyers while new leads are provided with relevant information.
Sometimes, the best way to get your community acquainted with your dealership is by sending a friendly welcome postcard to every home. If that’s the case for your dealership, our saturation lists help you do exactly that. Simply choose a postal carrier route, and your automotive advertisement will reach individuals within a certain area.
Learn More About Our Automotive Data Solutions Today!
At Aspen Automotive, we pride ourselves on our data expertise and our ability to reach your targeted audience with relevant, action-driving marketing methods. So, if it’s time that your automotive advertisements got a much-needed data boost, our data-mining team is here to help.
To find out more about our exclusive databases and how they can accelerate your business goals, simply give us a call or send us an email today!