The Power of Big Data

data processing center

We live in a tech-driven world, which means that the needs and lifestyles of our customers can change at a moment’s notice.

So, how do we accurately pinpoint those needs and know which members of our targeted audiences are ready to purchase? Well, that’s where accurate data comes in.

Whenever shoppers browse the Internet, they leave a digital footprint that contains highly valuable information. The key to taking advantage of this information lies within the cutting-edge data solutions and automotive marketing expertise of the team at Epsilon Individual Automotive.

Ready to craft data-driven advertisements that drive ROI? Take a look at what we have in store for dealerships across the country and beyond.

The Value of Data-Driven Marketing in the Automotive World

Direct Marketing Data

In these tech-driven times, customers expect to see digital advertisements relevant to their unique needs. Boilerplate messages that attempt to speak to a crowd but only truly resonate with a few no longer get the job done.

Consumer data has given businesses an unprecedented glimpse into the lives of their current and potential customers, including:

  • Lifestyles
  • Preferences
  • Shopping habits

According to a study performed by McKinsey & Company, data-driven marketing can boost total sales by 15 to 20 percent.1 With that kind of impact, it’s clear why data should be an integral part of any automotive marketing strategy.

Digging Into Demographics

Family SizeOf course, you might be wondering how you can harness customer data to achieve sales-boosting results. It all starts with demographic data.

For our purposes, you can think of demographic data as the bread and butter of a data-driven advertising approach. Some of the information that you can expect to receive using demographic data is:

  • Household income
  • Occupation
  • Marital status
  • Family size
  • Location

While this information isn’t necessarily tailored to the automotive industry, there are plenty of insights from demographic data. For instance, based on your customer’s family size, your team can make an educated guess as to what type of vehicle your customer may want.

If they have children, they’ll likely be searching for a midsize SUV or a large sedan. In addition, individuals with young children may be interested in vehicles with advanced safety features.

Thanks to the insights offered by a customer’s demographics, you have a solid starting point to build a relevant advertisement.

OUR MARKETING SPECIALTY: AUTOMOTIVE-FOCUSED DATA

Make and ModelBefore we take a closer look at our databases, we’ll generally touch on automotive data.

As valuable as demographic and geographic data is to any automotive marketing campaign, auto-specific information provides dealerships with invaluable insights into the lives of their targeted audiences and the types of vehicles they own.

Depending on where you’re getting your data, the information can consist of things like:

  • Make
  • Model
  • Year
  • Trim level
  • Purchase type

Once your team evaluates the data in these reports, you’ll have a better sense of how to segment your targeted audience.

What’s Next?

Once you have this information, you can craft multiple versions of your automotive advertising campaign, including promotions and offers on vehicles that may interest them most. You can then send direct mail variations of your advertising campaign to the correct people. You can also personalize this content to grab your consumer’s attention and directly address their needs.

At Epsilon Individual Automotive, however, we take data-driven automotive marketing a step further with our one-of-a-kind databases. Each of these resources provides you with unique insights into the car-buying habits of your most valuable leads.

Epsilon Individual Automotive SUREDRIVE DATA

What’s Epsilon Individual Automotive SureDrive Data? Put simply, this database contains information pulled from multiple sources and provides us with details about your customers’ vehicles.

In addition to identifying their cars’ specific make, model, year, and auto style, this database also supplies information on the purchase date and purchase type, including if the vehicle has been purchased or leased. This data allows our team to more precisely identify high-intent consumers so that your dealership can connect with them.

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REAL TIME CREDIT SCORE DATA

Credit score ratingLooking to target your buyers based on their credit scores? Real Time Credit Score data pulls information from Equifax, Experian, and TransUnion, the three major credit unions.

Using this information, you can tailor your advertisements to the financing needs of various audience segments. That way, your leads will be provided with offers that perfectly align with their lifestyle.

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LEASE/LOAN ENDERS

What if you could identify every local buyer getting ready to trade in their current vehicle? That’s precisely the information our Lease/Loan Ender database provides you with.

Not only does this data give you information about your customers’ credit scores, but it also informs you how much of their auto loans remain, the number of payment months left, and any paid auto loans that haven’t been renewed.

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DEALER DATA DOWNLOAD

Why is accurate data so important? It ensures that each of your marketing campaigns reaches the correct mailbox. Our Dealer Data Download system retrieves and updates information in your Dealership Management System so that your records are always kept accurate.

The result? Less duplicate and incorrect addresses in your database.

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AUTOPROVAL

Fully automated marketing is at your fingertips, thanks to Autoproval. Choose a targeted credit score list, and the system automatically sends a pre-qualified auto loan offer to eligible customers. This system allows you to spend more time nurturing high-intent buyers while new leads are provided with relevant information.

Learn More

SATURATION

Sometimes, the best way to get your community acquainted with your dealership is by sending mail to every home. If that’s the case for your dealership, our saturation lists help you do exactly that.

Simply choose a postal carrier route, and your automotive advertisement will reach individuals within that area.

Learn More

LEARN MORE ABOUT OUR AUTOMOTIVE DATA SOLUTIONS TODAY!

At Epsilon Individual Automotive, we pride ourselves on our data expertise and our ability to reach your targeted audience with relevant, action-driving marketing methods. So, if it’s time that your automotive advertisements get a much-needed data boost, our team is here to help.

To learn more about our databases and how they can accelerate your business goals, give us a call or email us today!

 

1 https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketing#

data suredrive

Aspen SureDrive Data

What’s Aspen SureDrive Data? Put simply, this exclusive information is pulled from multiple sources and provides us with unparalleled details about your customers’ vehicles. Aside from identifying the specific make, model, year, and auto style of their cars, this database also supplies us with information on the purchase date and purchase type—whether your targeted buyers opted to lease or buy their vehicles. This data allows our team to more precisely identify high-intent consumers, so that your dealership can connect with them.

data realtime

Real Time Credit Score Data

Looking to target your buyers based on their credit scores? Real Time Credit Score data pulls information from Equifax, Experian, and TransUnion, so that you can tailor your advertisements to the financing needs of various audience segments. That way, your leads will be provided with offers that perfectly align with their lifestyle.

data lease

Lease/Loan Enders

What if you could identify every local buyer who’s getting ready to trade-in their current vehicle? Fortunately, that’s precisely what our Lease/Loan Ender database provides you with. Not only does this data give you more information about your customers’ credit scores, but it also serves up insights regarding the percentage of their auto loans remaining, the number of payment months remaining, and any paid auto loans that haven’t been renewed.

dealer data

Dealer Data Download

Why is accurate data so important? Well, it ensures that each of your marketing campaigns reaches the correct mailbox and, therefore, the correct recipient. Our Dealer Data Download system retrieves and updates information in your Dealership Management System, so that your records are kept accurate at all times. The result? Less duplicate and incorrect addresses in your database.

bk data

Autoproval

Fully automated marketing is at your fingertips thanks to Autoproval. All you have to do is choose a targeted credit score list, and the system will automatically send a pre-qualified auto loan offer to eligible customers. Armed with this system, you can spend more time nurturing high-intent buyers while new leads are provided with relevant information.

 

saturation list

Saturation

Sometimes, the best way to get your community acquainted with your dealership is by sending a friendly welcome postcard to every home. If that’s the case for your dealership, our saturation lists help you do exactly that. Simply choose a postal carrier route, and your automotive advertisement will reach individuals within a certain area.

 

Learn More About Our Automotive Data Solutions Today!

 

At Epsilon Individual Automotive, we pride ourselves on our data expertise and our ability to reach your targeted audience with relevant, action-driving marketing methods. So, if it’s time that your automotive advertisements got a much-needed data boost, our data-mining team is here to help.

To find out more about our exclusive databases and how they can accelerate your business goals, simply give us a call or send us an email today!

  1. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketing#

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