Trade-in vehicles are just as valuable to your dealership’s revenue goals as new car sales. So, to ensure that you’re driving new customers and loyal patrons through your showroom doors when it’s time for them to hand over the keys of their current automobile, you need to have a solid marketing plan intact.
First, you want to be sure that you have the professional insight and support that’s necessary to create a lead-generating, sales-boosting trade-in promotion, like the team at Aspen Automotive.
Ready to learn more about how we can assist you in crafting a successful trade-in promotion and what our options are? Check out the resources on this page!
Trade-In Promotions for Your Dealership: Best Practices
To start off our rundown of automotive trade-in promotions and how our team can help you make the most of your marketing efforts, let’s start by reviewing a few of the essentials for every marketing campaign:
- Audience Targeting: First, your automotive marketing agency should be equipped with the technologies that are required to access clean, accurate data on your consumers. By doing so, you’ll spend your budget on advertisements that reach the buyers that are most likely to engage with your dealership.
- Personalization: Once you’ve effectively determined the right audience for your trade-in promotion, our team uses the data gathered by our exclusive databases and programs to figure out what type of message and imagery your audience will respond to most.
- Omnichannel Marketing: In addition to our other best practices, you want to pair whatever platform you’re using for your trade-in promotion with a different form of advertising to create an integrated experience for your customers.
Of course, these are only a small selection of the best practices our team employs while designing your dealership’s trade-in promotion. Find out more about our options by clicking on the links on this page.
How We Do Trade-In Promotions
Now that you know more about a few of the best practices for your automotive trade-in promotion, it’s time to learn about what our professionals do to maximize your business’s ROI.
For instance, our data solutions can provide you with information on the types of cars that your consumers drive.
With that insight, you can include a photo of their current car that they’re looking to trade in on the social media or direct mail advertisement you design. That way, your customers will feel more connected to your dealership.
In regard to our omnichannel marketing strategies, pairing your direct mail offer, for example, with a personalized URL or a link to a social media page dedicated to your dealership’s incentive.
As a result, your audience will easily access the coupon code, embedded link, or mobile-friendly tools you’ve included in your automotive trade-in promotion.
Learn More About Our Trade-In Promotion Options Today!
At Aspen Automotive, we want to help you learn more about all the data technologies and marketing options we’ve used to assist over 10,000 dealerships across the nation in reaching their revenue goals.
So, if you’re eager to get started on your next trade-in promotion, start reading through the resources on this page. Then, all you have to do is get in touch with our team by giving us a call or sending us an email today!