In the world of marketing, the phrase, “familiarity breeds contempt,” doesn’t hold up. In fact, the more familiar a customer is with a business, the more likely they are to visit said business.
Also known as brand awareness, this type of recognition directly impacts your customers’ decisions to engage with your dealership on a repeated basis.
Before we dive into the importance of this idea, you’ll want to understand the concrete ways in which the team at Aspen Automotive can help you achieve optimal consumer recognition. So, what is brand awareness at Aspen? Keep reading to find out!
What is Brand Awareness?
Before we dive in, let’s first define what brand awareness actually is. Hubspot describes brand awareness as this:
“Brand awareness represents how familiar your target audience is with your brand and how well they recognize it…Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.”1
In short, brand awareness is a representation of how drivers feel about your dealership based on the interactions they’ve had with your professionals and the ads they’ve seen while surfing the Internet.
How We Do Brand Awareness: Aspen’s Comprehensive Approach
At our automotive marketing agency, we see brand awareness as much more than a means to an end. Instead, our goal is to create a solid foundation of trust and customer loyalty that helps you establish your dealership as a go-to for all things related to car buying.
How do we achieve that? By sticking to our proven, omni-channel marketing approach that incorporates audience-targeted, mobile-friendly platforms and much more. Our professionals help you harness the power of brand awareness. Let’s take a closer look at our methodology:
Social Media
Facebook, Instagram, and Twitter, oh my! In an age where social media reigns supreme, you want to make sure that your dealership hops on the bandwagon by creating business profiles on these platforms.
Not only does doing so help you reach more potential buyers, but it also projects an image of an auto dealer that’s keeping up with the times and committed to providing their customers with convenient methods of communication. The result? Better lead generation and conversion.
Loyalty Programs
To keep your targeted audience coming back to your dealership again and again, it’s essential to tempt them with a rewards program that’s both easy to understand and user-friendly.
That’s why our marketing gurus offer up a variety of loyal programs that boost your buyers’ willingness to purchase from your dealership.
Plus, those pleased customers can increase brand awareness for your auto dealer by letting their family, friends, and coworkers know about the benefits of shopping with you.
Mobile-Friendly Websites
Shopping on-the-go is the new normal. Luckily, our staff knows the importance of creating a solid online presence that allows your customers to quickly navigate your site, view your inventory, and get in touch with your dealership, all with a touch of their smartphone screen.
By pairing your marketing efforts with a website that’s mobile-friendly and accessible from multiple devices, you’ll improve the rate at which your customers engage with and purchase from your dealership.
Of course, these are only a small selection of the many ways in which we assist you in establishing better brand awareness. To find out about the host of other technologies and marketing methods we offer, get in touch with us!
Increase Brand Awareness for Your Car Dealership Today!
At Aspen Automotive, we’re committed to helping our clients create a recognizable persona that speaks for itself and incites action from your customers.
Thanks to our multi-channel auto marketing approach, your dealership will develop an accessible dedicated persona to your brand that delights buyers and boosts your bottom line.
Ready to get started? If so, begin the conversation by sending us an email or giving us a call today!
