Automotive Trade-In Promotions
Automotive trade-ins are an excellent way to add to your used car inventory and direct buyers to a new purchase or lease. To ensure that you’re driving new customers and loyal patrons through your showroom doors when it’s time for them to hand over the keys to their current automobile, you’ll need to have a solid marketing plan intact.

Professional insight and support can help create a lead-generating, sales-boosting trade-in promotion. The team at Epsilon Individual Automotive has the tools, technology, and design skills to help you roll out an excellent trade-in promotion.

Ready to learn more about how we can assist you in crafting a successful trade-in promotion? Check out the resources on this page!


To begin our rundown of automotive trade-in promotions, let’s start by reviewing a few of the essentials for direct mail marketing campaigns.

Audience Targeting

First, your automotive marketing agency should be equipped with the technologies required to access accurate data on your consumers. By doing so, you’ll spend your budget on advertisements that reach customers who are most likely to engage with your dealership.

Automotive Targeting


Once you’ve determined the right audience for your trade-in promotion, our team uses the data gathered by our databases and programs to determine what type of message

and imagery your audience will respond to.

Personalization can include PURLs (personalized URLs) that include a customer’s name and directs them to a landing page specifically crafted to their needs, QR codes, and more.

Omnichannel Marketing

In addition to our other best practices, you want to pair whatever platform you’re using for your trade-in promotion with a different form of advertising to create an integrated experience for your customers.

This is only a small selection of our team’s best practices while designing your dealership’s trade-in promotion. Our team is happy to discuss which options might work best for your dealership’s trade-in promotion campaign. Just give us a call.


Personal URL (PURL) ProgramsNow that you know more about a few of the best practices for your automotive trade-in promotion, it’s time to learn about what our professionals do to maximize your business’s ROI.

For instance, our data solutions can provide information on the types of cars your consumers drive, how close they are to completing their loan payments, and more.

With that insight, you can include a photo of their current car that they’re looking to trade in on the social media or direct mail advertisement you design. This allows your leads to feel more connected to your dealership.

Our omnichannel marketing strategies include pairing your direct mail offer, for example, with a personalized URL or a link to a social media page dedicated to your dealership’s incentive.

As a result, your audience will easily access the coupon code, embedded link, or mobile-friendly tools you’ve included in your automotive trade-in promotion.


At Epsilon Individual Automotive, we want to help you learn more about all the data technologies and marketing options we’ve used to assist over 10,000 dealerships nationwide in reaching their revenue goals.

So, if you’re eager to get started on your next trade-in promotion, start reading through the resources on this page. Then, get in touch with our team by giving us a call or sending us an email today!