Automotive trade-ins are an excellent way to add to your used car inventory and direct buyers to a new purchase or lease. To ensure that you’re driving new customers and loyal patrons through your showroom doors when it’s time for them to hand over the keys to their current automobile, you’ll need to have a solid marketing plan intact.
Professional insight and support can help create a lead-generating, sales-boosting trade-in promotion. The team at Epsilon Individual Automotive has the tools, technology, and design skills to help you roll out an excellent trade-in promotion.
Ready to learn more about how we can assist you in crafting a successful trade-in promotion? Check out the resources on this page!
TRADE-IN PROMOTIONS FOR YOUR DEALERSHIP: BEST PRACTICES
To begin our rundown of automotive trade-in promotions, let’s start by reviewing a few of the essentials for direct mail marketing campaigns.
HOW WE DO TRADE-IN PROMOTIONS
Now that you know more about a few of the best practices for your automotive trade-in promotion, it’s time to learn about what our professionals do to maximize your business’s ROI.
For instance, our data solutions can provide information on the types of cars your consumers drive, how close they are to completing their loan payments, and more.
With that insight, you can include a photo of their current car that they’re looking to trade in on the social media or direct mail advertisement you design. This allows your leads to feel more connected to your dealership.
Our omnichannel marketing strategies include pairing your direct mail offer, for example, with a personalized URL or a link to a social media page dedicated to your dealership’s incentive.
As a result, your audience will easily access the coupon code, embedded link, or mobile-friendly tools you’ve included in your automotive trade-in promotion.
LEARN MORE ABOUT OUR TRADE-IN PROMOTION OPTIONS TODAY!
At Epsilon Individual Automotive, we want to help you learn more about all the data technologies and marketing options we’ve used to assist over 10,000 dealerships nationwide in reaching their revenue goals.
So, if you’re eager to get started on your next trade-in promotion, start reading through the resources on this page. Then, get in touch with our team by giving us a call or sending us an email today!