Landing pages and microsites are common tools to provide a personalized digital touch to your marketing campaign. These days, many marketers are even offering these customizable pages as a follow-up to direct mail pieces that potential customers can access. So, what’s the difference between landing pages and microsites?
The marketing team at Epsilon Individual Automotive is here to dig into landing pages vs. microsites so you know which to use when creating your next automotive marketing campaign.
Features of a Landing Page
Landing pages have one goal: to get your potential customer to take a specific action. What that action is may depend on the goals of your marketing campaign. Many landing pages encourage customers to:
- Make an account
- Sign up for marketing materials
- Make a purchase or schedule an appointment
There are two kinds of landing pages: click-through landing pages and lead-generation landing pages. Click-through landing pages encourage customers to make a purchase or opt in to a subscription or schedule an appointment. They will take someone right to the process to do that.
Lead-generation landing pages are designed to collect customer’s information, including consumer interests, names, and emails, in order to convert those visitors into customers in the future.
Create a Landing Page or Microsite to Accompany Your Automotive Direct Mail Marketing Campaign
Landing pages and microsites can make a great digital addition to an automotive direct mail marketing campaign. The experts at Epsilon Individual Automotive can help create personalized landing pages and microsites for customers who receive your mailers to create a more personalized experience that addresses their needs.
Contact us to begin your next automotive direct mail campaign and technology solutions.