EDDM vs Full-Service Direct Mail: Which is Best for You?

Direct mail marketing has long been a trusted way to connect with clients in the automotive world. For dealerships, the choice often boils down to Every Door Direct Mail® (EDDM) vs full-service direct mail.

Which is best for you? Epsilon Individual Automotive is here to help you decide.

What Makes EDDM® So Effective?

EDDM vs Full-Service Direct Mail: Which is Best for You?EDDM® is a service offered by the United States Postal Service that allows businesses to send mailers to every address within a specific area. When finding your footing in a new area or with a new business, this is most likely your match.

With the freedom from purchasing or maintaining a mailing list, EDDM® simplifies the process while helping you save.

When to Use EDDM®

With EDDM®, you can connect with your entire community in one simple step, making it the perfect tool to grow your dealership’s presence and reach new hands.

Some realistic instances in which EDDM® may be the right choice are:

  • Launching a Dealership: Make a strong first impression with your local community.
  • Promoting Service Specials: Target households broadly to bring new faces into your service center.
  • Building Brand Awareness: Share your story with your neighbors and remind them you’re ready to help.

EDDM® delivers the reach and simplicity you need to share your dealership’s message with every household in your area.

Why Full-Service Direct Mail Works Wonders
Full-service direct mail leverages data to create campaigns that speak directly to specific client groups. These campaigns allow you to create more custom-feeling mailers. This allows you to be more strategic with your marketing while offering targeted messaging that feels personal and relevant.

Driving Engagement with PURLs
Personal URLs (PURLs) are a game-changer for full-service direct mail. When clients visit their personalized webpage, they find exclusive offers or pre-approvals tied directly to the mailer they received. It’s a simple way to connect print and digital campaigns while enhancing your ROI.

When Full-Service Direct Mail Shines

EDDM vs Full-Service Direct Mail: Which is Best for You?From personalized offers to perfectly timed mailers, full-service direct mail ensures your dealership connects with the right audience every time.

  • Targeting Specific Groups: Focus your message on lease enders, service reminders, or pre-approved buyers. With smart timing, you’ll find better results!
  • Boosting ROI: By narrowing your audience to those most likely to respond, your investment works harder.
  • Building Deeper Relationships: Personalized messages make recipients feel valued, leading to stronger loyalty.

How exactly can your business distinguish its audience? Tools like our SureDrive Data let you know the details of a client’s vehicle, while Real-Time Credit Score Data ensures you’re sending offers that align with their financing needs.

Choosing the Right Strategy for You

The great news? You can choose both. Many dealerships find success combining both strategies, using EDDM® to build awareness while reserving full-service campaigns for high-priority segments. This is our bread and butter!

Since 1986, Epsilon Individual Automotive has helped more than 10,000 dealerships create direct mail campaigns that deliver results. With decades of experience and a deep understanding of the automotive industry, Epsilon provides everything you need to reach the right audience and drive measurable ROI.

Let’s Build Your Next Campaign

EDDM® vs full-service direct mail, which is best for you? If you’ve yet to answer the question, turn to Epsilon Individual Automotive is here to help you decide. Together, we’ll craft campaigns that connect with your audience, boost your sales, and strengthen your brand.

Reach out today to learn how we can help you make your next direct mail campaign your best yet.