Data TrackingAre you looking to grow your automotive dealership? Do you want to increase your automotive sales? If so, using leads are a great option. More specifically, using lead-generating tracking numbers can help convert strangers into lifelong clients.

At Epsilon Individual Automotive, we strive to make automotive marketing as easy as ever. That’s why we’ve created this 800 lead-generating tracking numbers guide. After reading this, you’ll know more about leads, why they’re important, and how your dealership can use tracking numbers. Ready to get started? Keep reading!

What is a Lead?

Target DataA lead is sort of like a clue helping you get from Point A, a marketing strategy, to Point B, a successful campaign with high ROI. That’s because leads include information of an individual who has expressed interest in your dealership or a service your dealership provides.

Someone can become a lead by filling out a form to download a vehicle eBook, signing up for a newsletter or special offer, or any other way they would provide you with contact information. This way, unlike with cold calls, you already know the person you’re calling has already shown interest in your dealership.

Turning Leads to Customers with 800 Lead-Generating Tracking Numbers

Now that you have a list of leads, you can turn these leads into customers. This is a process known as lead generation. There are lots of ways you can turn leads into customers, but one effective way is to use 800 lead-generating tracking numbers.

Don’t think that people are calling much these days to inquire about services? Many businesses would beg to differ since 65 percent say that calls are their best lead-generating source.

The reason that phone calls are so valuable with your marketing campaign is because they’re so versatile. Some of the places you can include your dealership’s phone number incudes:

  • Direct mail
  • Email marketing
  • Social media

Although, with so many different places you can put your phone number for people to call, how are you supposed to know which location was the most effective? That’s where the tracking comes into play.

Tracking Lead Generation: Best Practice

Call to ActionWhen you set up a new marketing campaign that will include your dealership’s phone number, you want to make sure that each includes a different number.

This way, when the phone calls start ringing in, you’ll be able to see important information like how people are finding your dealership, how many calls come in per week from each marketing campaign, and how effective that campaign was for generating leads.

After your marketing campaign ends, you can go back and analyze the numbers in order to see which strategies were the most effective. From here, you can use these numbers for future campaigns to continue producing successful after successful marketing campaign.

Get Started with 800 Lead-Generating Tracking Numbers Today

Does the thought of turning strangers into customers sound like something you’re interested in? Do you want to not only create one effective marketing campaign but a lifetime of campaign that drive sales based on data? If so, 800 lead-generating tracking numbers is just what you’re looking for.

What’s even better about this simplified data-driven strategy is that the experts at Epsilon Individual Automotive are here to help you with everything from setting up your lead-generating tracking numbers to analyzing the data and everything else between.

What are you waiting for? To get started with an 800 lead-generating tracing number today, simply give us a call or send us an email!