When it comes to helping your customers get the information, they need to purchase a vehicle from your dealership, you first need to determine who in your targeted audience are the most qualified buyers.

Well, thanks to the advancements made in automotive marketing data, it’s easier than ever before to home in on customers within a certain credit score range. How can you tap into that kind of information, though? By partnering with an automotive marketing data leader like Epsilon Individual Automotive.

With our data solutions, like our Autoproval database, we’ll help you craft auto marketing campaigns that make a lasting, positive impression on your audience and push them to purchase their next vehicle at your dealership.

Let’s learn more about this innovative data resource and the benefits of mining accurate credit score data.

What is Autoproval?

What if we said that you could narrow down your customer pool to only the individuals that fall within a certain credit score range with a few simple clicks? Fortunately, Autoproval serves this exact purpose.

As a portal of accurate credit scores for all your customers, this database provides you with the ability to choose the credit score range you’re looking to target in your next automotive marketing campaign.

We’ve partnered with Epsilon®, a leader in email marketing and the number-one ranked transactional and behavioral data in the industry, to provide you with the most accurate information possible.

Thanks to the Live Credit Data File, all you have to do is determine the credit range that’s most likely to participate in certain programs or qualify for an upcoming offer and design your dealership’s strategy around that.

As a result, you’ll ensure that only those who can qualify for a pre-qualified auto loan will receive such an incentive in their mailboxes.

Why is Accurate Automotive Marketing Data Important?

Now that you know a little bit more about our Autoproval database, it’s time to look at this portal through the lens of accurate marketing data as a whole.

First, consider the results of a survey performed by Ascend2 and Research Partners: “Improving marketing data quality is not only a most important objective, it is also a critical challenge to marketing data success for nearly half (46%) of marketing influencers.”¹

With this statistic in mind, you can begin to understand the significance that clean, accurate data has on the success of any given dealership. But what are some of the reasons for its crucial role in automotive marketing campaigns? Take a look at these helpful points:

• Promotes Brand Integrity: Think about it: if you receive an advertisement that doesn’t resonate with your lifestyle, needs, or habits in any way, you’re not likely to give the businesses who sent the marketing materials much credit. Instead, consulting accurate data, including credit score data, allows you to personalize your dealership’s advertisements to speak directly to your targeted audience. Ultimately, this cultivates a positive first impression for your potential buyers.
• Improves Customer Satisfaction: Following our first point, by enhancing the personalization of your marketing materials with the help of accurate credit score data, you’ll send pre-approval offers to only the audience who can take advantage of your dealership’s incentive. Thus, you’ll know that the buyers you’re targeting can successfully opt into your offer.
• Increase ROI: Without the risk of incorrect credit score information and other inaccurate data, your team can maximize the return on your automotive marketing campaign. That way, you’ll only spend your budget sending advertisements to the right consumers at the right time.

Now that you know why accurate marketing data is important, let’s take a look at some of the ways you can use this information in your marketing strategy.

Utilizing Marketing Data to Improve Your Campaign

Sticking with the theme of considering statistics, we know that building a target audience-driven marketing campaign based on data can produce up to 70 percent more revenue, according to SiriusDecisions.² Did you ever think something so simple could have such a major impact on your dealership? And, luckily for you, our marketing experts know exactly how to use this information to drive your dealership sales.

One simple way to drive your sales is by validating customer information. This seemingly small task goes a long way in the world of marketing. Think about it: if you have bad data information—like incorrect addresses, phone numbers, or names—all of the marketing materials will not be delivered. By simply verifying your customer’s information will help significantly to increase your ROIs.

How Autoproval Works

Those who want to branch out to a larger audience than those already in your contacts list will love none other than our Autoproval list. To take advantage of this marketing software, all you have to do is add a credit score range.

After adding the range of credit scores you wish to target, our team will do the heavy lifting for you. Together, we’ll work with our design team who will create an attention-grabbing direct mailer that’ll drive sales to your dealership.

One example of a mailer using our Autoproval data incudes sending individuals information that lets them know they’ve been pre-approved for an auto loan. You can even include pictures, facts, or whatever else on this mailer to show the recipient the types of vehicles they could purchase with that particular pre-approved auto loan.

After the design is completed, it’ll head to our in-house production studio. Here, we can print, stuff, seal, and send your mailers to the post office typically in 72 hours or less. For you, this not only means you’ll not only be seeing the results of your marketing strategy, but you’ll be seeing it even faster thanks to our quick turnaround time.

Learn More About Autoproval Today!

At Epsilon Individual Automotive, our priority is providing our clients with the necessary means to take your auto marketing strategies to the next level.

So, before you start planning your next financing campaign, learn more about all the data solutions our marketing gurus have to offer, such as Autoproval. To get started, all you have to do is give us a call or send us an email today!

 

¹ http://ascend2.com/wp-content/uploads/2017/01/Marketing-Data-Quality-Trends-Survey-Summary-Report-Jan-2017.pdf

² https://www.ringlead.com/wp-content/uploads/2016/04/TheImpactofBadDataonDemandCreation-6-1.pdf