Effective automotive direct mail campaigns are essential to helping your ideal buyers near Colonial Park, PA, learn more about everything your dealership has to offer.
To reach nearby shoppers headed to the National Civil War Museum or Fort Hunter Mansion and Park, your auto dealer must reach the right customers at the right time with an actionable direct mailer that positions your dealership as the obvious choice when they need to purchase a new car.
Fortunately, the team at Epsilon Individual Automotive is ready to equip your dealership with the automotive direct mail near Colonial Park, PA, that’s sure to grab the attention of your ideal customers.
First, it’s time for you to learn a little bit more about the benefits of opting for a data-driven direct mail campaign. Let’s get started!
Automotive Direct Mail near Colonial Park PA: The Benefits
Ready to understand the impact that a well-designed auto direct mail strategy has on all types of car buyers? Think about these benefits of automotive direct mail:
Response Rate
Out of all the automotive marketing solutions out there, direct mail still reigns supreme with its outstanding response rate. According to the DMA Response Rate Report 2018, the direct mail response rate for prospect lists was 4.9 percent.1
In addition, direct mail garners a much higher response rate than other automotive marketing avenues, including digital and email marketing.
Customer Interest
A whopping 98 percent of individuals check their mail on a daily basis according to a recent study from the USPS.2 What does that mean for your dealership?
Primarily, it means that the odds of your direct mailer being read by your consumers is significantly higher than most other marketing platforms. The more recipients that read your dealership’s advertisements leads to more conversions and a revenue increase for your business.
Increased Tangibility
Think about it: the chances of your customers making an emotional connection with something is highly dependent upon how it affects their senses.
As yet another benefit of automotive direct mail, it offers a tangibility that most other marketing options do not. Plus, this tangibility allows consumers to more easily understand and connect with your advertising message.
Need some proof? According to a study performed by the Canada Post Corporation, direct mail requires 21 percent less cognitive effort to process and results in increased brand recall when compared to digital marketing options.3
Our Approach to Automotive Direct Mail
Now that you’re more familiar with why you should choose our marketing professionals for your automotive direct mail near Colonial Park, PA, it’s time to begin the conversation with our team of creative geniuses, data gurus, and savvy marketing professionals.
Not only to we provide customized direct mail options for over 10,000 dealerships across the United States and Canada, but we also tap into the latest technologies to targets your ideal audience.
With the help of our personalized design techniques, in-house production facility, and response tracking technologies, you’ll have the information you need to establish a solid business foundation.
Of course, those are only a few of the advantages of working with the dedicated staff at Epsilon Individual Automotive. To learn about our other capabilities, get in touch with us!
Begin the Automotive Direct Mail Journey Today!
There’s nothing more important to the automotive advertising masters at Epsilon Individual Automotive than giving your dealership the tools it needs to thrive.
So, if you’re interested in boosting sales and customer engagement for your auto dealer near Colonial Park, PA, get started on an automotive direct mail campaign. All you have to do to begin is give us a call or send us an email today!
