It’s no secret that the City of Brotherly Love is chock full of historic landmarks, crowd-favorite restaurants, and other exciting destinations.

From the Liberty Bell and Independence Hall to Eastern State Penitentiary and the Philadelphia Art Museum, people of all walks of life are sure to find something in this bustling city that piques their curiosity.

To help locals and tourists see all the interesting locales in this unique metropolis, it’s important that they know where to go to purchase their next vehicle: your dealership. The only way to accomplish that is to create a direct mail marketing campaign that makes your auto dealer stand out.

Fortunately, the team at Epsilon Individual Automotive is here to help you do exactly that. Read on to learn more about how we can assist you in driving more traffic to your dealership.

Automotive Direct Mail near Me: Why It Works

In a city that was once home to the likes of Ben Franklin and Kevin Bacon, you know that you need to create an automotive marketing message that’s truly special.

Well, one of the best ways to capture the attention of your audience is by placing a creative, eye-catching direct mailer from your dealership into their mailboxes.

Why is direct mail such an effective marketing tactic? It’s all thanks to three key factors: digestibility, measurability, and memorability.

Digestibility

Although smartphones and tablets have made it easier for people to stay connected on the go, that doesn’t necessarily make it easier for our brains to absorb information.

In fact, direct mail takes the average person 21 percent less cognitive effort to process.¹ What does that mean for your direct mailer’s effect on your dealership’s targeted audience?

When information is easier to absorb, the message on your advertisement is more likely to spur them into action. Once they know what to do to engage with your business, you’ve gotten them one step closer to making a purchase.

Measurability

Part of the undeniable value of automotive direct mail is its ability to provide information to your leads that can help dealerships track the response rate and overall success of your campaign.

Whether you include a coupon code or toll-free number onto your mailers, your team can determine the response rate of your strategy by calculating the number of coupon codes activated by the number of direct mailers you sent out. That way, nothing will prevent you from closely evaluating how your marketing efforts performed.

Memorability

Think about it: smartphones can be portals of distraction. With so many applications housed on one device, it’s more difficult to capture your audience’s attention when they’re busy reading a text or using an app.

That’s why direct mail serves as a more effective auto marketing platform when compared to its digital counterparts, such as email and banner ads.

Not only does a direct mailers physical presence in your customer’s home make it harder to forget, but it also elicits a more emotional response than a digital advertisement would.

If a message is more memorable for your consumers, it’s more likely that they’ll remember your dealership when it’s time for them to purchase a new car.

Where to Find Automotive Direct Mail near Philadelphia PA

Part of running a successful automotive direct mail campaign is pairing up with an agency that’s helped thousands of other dealerships increase their sales revenue and increase customer satisfaction.

Luckily, our direct marketing professionals have worked with over 10,000 dealerships across the United States and Canada to boost customer engagement with lead-generating direct mail.

By customizing our selection of exclusive databases, direct mail options, and in-house production services, we’ll create a mailer that speaks to your consumers’ most pressing needs. As a result, our team will improve the chances that your targeted buyers choose to shop at your dealership.

Start Your Automotive Direct Mail Campaign Today!

Now that you know more about why you should incorporate automotive direct mail near Philadelphia, PA, into your marketing campaign, it’s time to tap into the knowledge of the professionals at Epsilon Individual Automotive.

From design to production, and everything in between, our marketing masters will support you and your dealership along every step of your campaign. Get in touch by giving us a call or sending us an email today!

https://www.canadapost.ca/assets/pdf/blogs/CPC_Neuroscience_EN_150717.pdf