San Antonio is no stranger to the limelight. From its famous River Walk and history-steeped attractions to its art scene, this metropolis is a veritable hive of activity. Of course, if you’re a local dealership, you want to make sure that your dealership finds a place in the San Antonio spotlight by attracting attention from your buyers. Well, if you’re ready to catch the eyes of locals and tourists alike with automotive direct mail near San Antonio, TX, there’s only one agency you can choose: Epsilon Individual Automotive.
With the assistance of our team of marketing masters and our impeccable taste for design, your dealership will generate more leads and capture the interests of both strangers and frequent customers.
AUTOMOTIVE DIRECT MAIL: WHAT ARE THE BENEFITS?
Fortunately, direct mail marketing wields a variety of business-boosting benefits that help to position your dealership as a leader in your community and industry. What are those benefits, exactly? Well, direct mail provides auto dealers with three key advantages: emotional connectivity, trackability, and personalization.
Emotional Connectivity
In a study performed by the U.S. Postal Service Office of Inspector General and Temple University, when presented with both digital and physical advertisements, humans tend to have a stronger emotional response to printed material.1
Why? It all comes down to recollection and impact. Direct mail is easier for people to remember, which ultimately triggers a more emotional response from individuals when they were shown the same advertisements again.
When an advertisement is more emotionally impactful, the chances of your targeted audience engaging with your dealership increase.
Trackability
Looking for another benefit of opting for automotive direct mail near San Antonio, TX? Not only does this marketing format elicit human emotions, but it’s also easily trackable, meaning you’ll be able to effortlessly quantify customer response rates to your campaign.
More often than not, direct mailers will feature some type of coupon code, scannable QR code, or at the very least, your dealership’s contact information.
Once a consumer responds to your direct mailer by using the coupon code or by calling your dealership directly, you’ll be able to add up the number of responses to your marketing strategy and compare those to the total number of direct mailers you sent.
Then, you’ll get a sense of how your campaign performed and what you should preserve or change for next time.
Personalization
These days, everything is personalized. Thanks to technological advancements, it’s easier than ever before for businesses to learn minute, yet important, details about their customers.
However, it’s what those companies do with that information that sets them apart. To harness today’s technology and increase customer engagement, it’s crucial to personalize the message on your direct mailers.
By opting for data mining programs, you can uncover more about the lifestyles of your targeted audience to truly customize the look, feel, and words of your direct mail materials.
That way, the recipients are more likely to feel that your dealership understands their needs, which makes a huge difference in both lead generation and customer retention rates.
Our In-House Studio
Here’s how direct mail with us works: Our team of design experts creates eye-catching graphics for your mail campaign. We’ll print these materials at our in-house production studio, the largest of its kind in the industry!
Turnaround is always quick. In fact, most projects can be created, printed, and delivered to the post office within 72 hours of you approving the design. That means your mail campaign can reach clients as quickly as possible—and you can notch returns on investment (ROIs) even faster too.
Our in-house studio handles all your printing services, including digital four-color printing, ink jetting, and laser printing. We also provide packaging services, including the folding, inserting, sealing, and stamping of your direct mail.
We treat every piece of marketing with care through every step of the process, from design to mailing. Rest assured that your campaign is in capable hands!
Targeted Direct Mail
The best direct mail campaigns are those that are carefully targeted. Our databases will help you market to specific audience segments, so you can reach the right people and show them exactly what your dealership stands for.
Our databases include:
- SureDrive Data. When you know more about your target customer’s current vehicles, you can market to them more effectively. That’s the premise behind this database, which can tell you the exact make, model, year, purchase date, auto style, and purchase type (buy/lease) of those vehicles.
- Lease/Loan Enders. The most valuable leads are those who are getting ready to purchase or lease a new vehicle, and this database will help you identify them. By revealing remaining loan amounts, remaining payment methods, and related information, you’ll have a clearer picture of who intends to buy.
- Real Time Credit Score Data. This database compiles information from the three main credit bureaus—Equifax, Experian, and TransUnion—to help you understand the credit scores of your target audience, so you can market the right opportunities to them.
EPSILON INDIVIDUAL AUTOMOTIVE: YOUR DIRECT MAIL AGENCY NEAR SAN ANTONIO TX
To make sure that your dealership reaps all the benefits of automotive direct mail near San Antonio, Texas, you want to team up with an experienced agency that knows exactly what your business needs to thrive.
Well, the team at Epsilon Individual Automotive is here to guide you along the path to profitable direct mail marketing campaigns with our advanced technologies, in-house production facility, and squad of knowledgeable marketing experts.
Over the years, our team has helped over 10,000 auto dealers across the U.S. and Canada grow their businesses through attention-grabbing, cost-effective marketing strategies. So, if you’re looking for some assistance in your next automotive direct mail campaign, look no further than our agency.
KICK OFF YOUR AUTOMOTIVE DIRECT MAIL CAMPAIGN TODAY!
Ready to experience the positive effects of a solid automotive direct mail strategy? All you have to do is reach out to our team by sending us an email or giving us a call today!
We look forward to assisting you in your quest to improve sales, generate leads, and help your dealership near San Antonio, TX, thrive.
1. https://www.uspsoig.gov/sites/default/files/document-library-files/2015/rarc-wp-15-012.pdf
