An organized system of information is crucial to the success of your dealership. Without a way to keep track of your current inventory, promising leads, customer financing information, and more, planning an effective data-driven automotive marketing campaign wouldn’t be quite so effortless.
Luckily, the team at Aspen Automotive makes the most of our position as marketing data leaders by providing our customers with a Dealer Data Download database.
Since we prioritize connecting your dealership with the right information, you’ll continue to lead successful auto marketing campaigns without a hitch. Ready to find out more about our Dealer Data Download system? Let’s get started!
What Is Dealer Data Download?
Dealer Data Dealer Data Download is a database that actively gathers and updates information in your dealership management system (DMS) to ensure that you always have access to accurate customer data.
Not only does this system process change autonomously, but it also removes duplicate records and runs each address change through the National Change of Address (NCOA) system.
Of course, the capabilities of our Dealer Data Download interface go well beyond simple data cleansing. In addition to that, this system stores all data on secure servers, so that your business’s records and buyers’ information is kept safe at all times.
As a result, you can tap into your dealership’s data knowing that it’ll be kept secure and away from prying eyes.
Dealer Data Download: The Benefits of Organized, Clean Data
Your dealership has hundreds if not thousands of pieces of information stored in your DMs. That’s why it’s essential to have a way to efficiently and accurately update the details used by your sales team, financing specialists, service professionals, and everyone between.
Well, our Dealer Data Download system takes care of that for you by autonomously revising outdated addresses, remove duplicate records, and more. But what are the other advantages of using such a high-tech system? Take a look:
Instead of spending your team’s time cleaning out duplicate and inaccurate records from your DMS, keep your dealership’s records clean by using Dealer Data Download
By arming your sales staff with up-to-date information about your leads, they’ll be able to supply potential customers with the right amount of offers they need to look forward to working with your dealership.
Think about it: when you’re dealing with duplicate addresses, it’s more likely that your dealership will make the mistake of sending duplicate advertisements to the same household.
With those extra advertisements come extra costs. To mitigate any unnecessary costs, Dealer Data Download helps you weed through duplicate information so that you’re always making the most of your automotive marketing budget.
Improved Customer Satisfaction
By providing your consumers with the right amount of content to move them along the buyer’s journey and by preventing excess advertisements from landing in their mailboxes with Dealer Data Download, you’ll increase the positive affects you have on your buyers.
Ultimately, the positive emotions they feel toward your dealership will increase the likelihood of them becoming repeat customers.
Relevant Marketing Campaigns
Using clean, accurate data to guide your automotive marketing campaigns is much like tailoring a suit to fit the exact shape of your targeted audience.
Rather than using a one-size-fits-all approach the doesn’t truly fit anyone, using systems like Dealer Data Download to inform your advertising strategies makes your message more relevant to each segment of your prospective buyers.
Thanks to the information that your team has uncovered from Dealer Data Download, you now know that the majority of your leads are between the ages of 50 and 65.
With this insight, you’ll be able to craft an automotive campaign that’s customized to the consumer habits of this demographic, such as using a direct mail or email delivery method rather than a social media ad.
Ultimately, clean, accurate data provides you with the information you need to create a campaign that will yield the best results.
Better Automotive Marketing Integration
When you use clean data to fuel your dealership’s automotive marketing campaigns, it’s easier for your team to create consistent messaging across all platforms—from direct mail to social media to email, and everything in between.
Why is this the case? Well, without clean data, your team may not have the information they need to craft an automotive campaign that’s uniform across all departments. By supplying your staff with accurate data, you’ll more easily integrate the messaging across all of your marketing strategies.
Identifying Marketing Successes
Once you’ve had a chance to test out some of your automotive marketing techniques, Dealer Data Download helps you determine which approaches were most successful.
All you have to do is evaluate the response to your strategies. Based on those results, you’ll be able to employ the same automotive marketing tactics in future campaigns.
Whatever type approaches are driving your customers to make a purchase are the same approaches you’ll want to make note of and use across the various platforms of your strategy.
Enhanced Audience Segmentation
Armed with accurate automotive marketing data, your team can effortlessly segment your targeted audience into smaller subsections.
This allows your dealership to create multiple advertisements with messages that are catered to the lifestyles and preferences of each audience segment. The result? Personalized advertising that’s more likely to produce solid response rates.
Here are a few ways to segment your customer data:
- Income and more
On top of those segments, you can get even more granular with the data that you collect on your consumers.
Some algorithms even allow you to gather details on your customers’ lifestyles, values, personalities, and other personal information known as Psychographics. With these details, marketing personalization becomes even more focused and accurate.
Learn More About Our Data Solutions Today!
At Aspen Automotive, we believe that accurate information is a central component of any successful dealership’s automotive marketing campaign. Fortunately, we’ve established ourselves as data leaders in the automotive marketing industry.
That way, our clients can reap the benefits of our exclusive databases, like Dealer Data Download, and consult our squad of data experts as we help you design your next marketing strategy.
To learn more about our databases and our commitment to data-driven marketing, feel free to give us a call or send us an email today!