Thanks to the digital age, individuals are confronted with hundreds, if not thousands, of digital marketing attempts on a daily basis.
That’s why it’s important for dealerships across Southfield, MI, to consider an automotive advertising approach that blazes a marketing trail in a way that captures your buyers’ attentions.
But in a digital world, what stands out? Direct mail. In fact, the novelty of physical mail is what affords this medium such impressive response rates and what allows it to generate more leads than its digital counterparts.
Of course, you need a direct mail company near Southfield, MI, that knows exactly how to create a direct mail campaign that’ll help you reach your marketing objectives. Luckily, the experts at Aspen Automotive are here to give the lowdown on direct mail marketing with this handy guide. Let’s get started!
What is Direct Mail Marketing?
At our direct mail marketing company near Southfield, we like to say that the way to your customers hearts is through their mailboxes. However, before you can achieve your marketing goals with this unique medium, it’s crucial to understand what it is.
Direct mail marketing is physical communication that’s sent to your customers in an effort to get them to interact with your business—whether that’s by signing up for an email newsletter, attending an event, or making a purchase.
Due to the versatile nature of automotive direct mail, it’s easy to add your dealership’s own personality and voice to the various aspects of each mailer.
For the most part, your average direct mailer will have four basic components, all of which can vary depending on your business, the recipient, and your marketing objective:
- Targeted Audience: First, it’s essential to segment your customers into various audiences. Doing so makes it easier to personalize various aspects of your message for each recipient. Ultimately, personalization is what results in the best response rates to your direct mail campaign.
- CTA (call to action): A clear CTA lets your customers know exactly what actions they need to do to take advantage of whatever your offer is, from special discounts or prizes to personalized landing pages and anything else.
- Contact information: Of course, the recipients of your direct mail campaign need to have a way to contact your team. Make sure to include your dealership’s website, phone number, or email address on the mailer. In addition, you’ll want to have some way of tracking those who contact your team so that you can properly assess the success of your direct mail strategy.
- Engaging creative: Don’t forget about the core of your direct mailer: the message! Any content included on your dealership’s marketing materials should be fresh, clean, catchy, and representative of your brand persona. That way, your customers will associate that kind of messaging with your business.
Direct Mail Company Southfield MI: Examples of Direct Mailers
Now that you know a little bit more about the basics of automotive direct mail, it’s time to delve into a few examples of successful mailers.
Sometimes, tried and true is the best way to go. Not only do letter-style mailers establish a positive first impression for the recipient, but they also allow you to include personalized details such as the customer’s name and any relevant promotions.
Practicality and low mailing costs join forces with direct mail postcards. This marketing format is ideal for promotional messages and colorful, high-impact ads for new vehicles. Generally, your postcard will favor graphics over text, the latter of which will be used only to convey CTAs and other necessary information.
For customers further along the buyer’s journey, brochures that feature more in-depth information about specific vehicle models are ideal. By providing them with additional details about upcoming releases, you’ll increase excitement about new products and spur the recipients of brochure mailers to act on that excitement by making a purchase.
Although these are just three of the most common forms of automotive direct mail, Aspen focuses on creating unique, customized direct mailers for each of our clients. Find out more about our direct mail formats today!
Learn More About Our Direct Mail Company near Southfield MI Today!
At Aspen Automotive, we believe that every dealership can benefit from data-driven, well-constructed direct mail campaigns.
So, if you’re ready to finally achieve your automotive marketing objectives, it’s time for you to find a direct mail company near Southfield, MI, that’s capable of bringing your business’s voice to life.
Get the ball rolling on your next strategy by giving us a call or sending us an email today!