When you want to grow your automotive dealership, marketing is a great way to do just that. When it comes down to creating an effective marketing campaign, you may be overwhelmed with all the options. There’s direct mail marketing, social media, email marketing, and other types of digital marketing that are available today.
However, you’ll find that with the help of our automotive marketing experts at Epsilon Individual Automotive, we can help you create an eye-catching campaign—specifically an email marketing campaign—that drives results. Curious to see how easy it is? Keep reading!
What is Email Marketing?
Email marketing is a form of digital or Internet marketing that includes sending information directly to recipients’ email inboxes. A good way to think about email marketing is that it’s the digital equivalent of direct mail marketing.
You’ll find that email marketing is highly effective because of its ability to send information to both current and potential clients. Additionally, you’ll see that email marketing is extremely versatile. You can send emails about products and services just as easily as you can send dealership updates and holiday greetings.
Why Email Marketing Works
With nearly 4 billion email users around the word, it’s no surprise that email marketing is a highly effective form of marketing.1 Plus, thanks to smartphones, emails are easily accessible by consumers nearly 24 hours a day. Furthermore, with 99 percent of consumers checking their emails every day, it’s more likely that those in your targeted audience will see your emails.2
In addition to ease of access for consumers, email marketing also works because of its flexibility. It allows you to send personalized messages, which can increase open rates by up to 50 percent.1 You can also make your emails interactive, something that is much harder to do with direct mail.
For example, you can add videos, gifs, or photo slideshows to your marketing campaign that can help increase click rate by up to 300 percent, without mentioning this helps make your emails visually appealing.1
At the end of the day, you’re running your email marketing campaign as a way to increase dealership sales. Well, thanks to the interactive and ease of access email provides, you can expect to see high ROIs (returns on investment) with your campaign. In fact, you can expect to see your ROI somewhere around $42 for every $1 you spend on your outreach.1
Strategy for Effective Email Marketing
Since email marketing is so flexible, there are some guiding strategies that you can use to make your campaign as effective as possible. Let’s take a look at some of these:
- Consider sending your emails between 8 p.m. and midnight to avoid inbox crowding
- Don’t forget about the weekends
- Personalize the subject line with the recipient’s name
- Send out freebies
When following these guidelines, you’ll find that your email marketing campaign is running as effectively as possible, thus yielding even better results.
Creating Your Dealership Email Marketing Campaign
When looking to create your email marketing campaign, there’s a lot to consider. What colors will most effectively portray our message? How will we personalize the message to the recipient? What CTA (call to action) is most effective? Most importantly, how do you design your email marketing campaign to produce the highest ROI possible?
Thankfully, we at Epsilon Individual Automotive are here to help answer these questions. We have a team of email marketing gurus on standby to help you navigate the world of email marketing. Here are some of the ways our team can help!
Picking the Perfect Color Scheme
Did you know color plays an important, subconscious role in your everyday life? There’s a psychology behind colors and their subliminal meanings. For example, if your dealership is expanding and want to provide customers with updates, you may want the color green to factor into this email. That’s because green often emotionally represents growth. Similarly, orange represents optimism, red is excitement, and blue is trust.
Our email marketing and design experts can help you choose the right color scheme for your email campaign.
Deciding on the Right CTA
When marketing to new or existing customers, you always want to leave them with a CTA. This is a final note to the recipient and tells them what the next step should be after receiving your email.
Do you want to drive people to your sales department? Are you running a financing or service special people should take advantage of? With the help of our marketing experts, we can decide on the right CTA for your email marketing campaign.
Designing Your Email Marketing Campaign
Once you’ve decided what information must be included in your email campaign, next comes the exciting part of designed how the layout of the email should appear. Will you have a white or colored background? How many images will you include, if any?
Our design team can help you decide on the perfect layout for your email. Not only will this include picking a color scheme, but this will also include deciding where the text should appear when the email is first opened.
Our design team can also ensure your email campaign will run smoothly on all devices. While you may find the bulk of the recipients open the email on their phone, you want your email to appear flawlessly on all devices. This includes phone, tablet, and computer.
Set Up Your Email Marketing Campaign Today
Email marketing campaigns are effective marketing tools. They provide you with the flexibility to add interactive features, direct links, and more, all while boosting your ROIs.
Are you ready to bring your dealership’s marketing campaign into the 21st century and see an increase in your automotive sales? If so, incorporating an email marketing campaign is just what you need.
Don’t wait to reap the benefits of a successful marketing campaign. There’s no better way to get started than by joining our team, so don’t wait any longer to contact our team.
For more than 30 years, we’ve worked to perfect our marketing strategies, so your dealership sees the best results possible. To get started today, simply give us a call or send us an email today!