When you want to grow your automotive dealership, marketing is a great way to do just that. When it comes down to creating an effective marketing campaign, you may be overwhelmed with all the options. There’s direct mail marketing, social media, email marketing, and not to mention all the other types of digital marketing that are available today.
However, you’ll find that with the help of our automotive marketing experts at Aspen Automotive, we can help you create an eye-catching campaign—specifically an email marketing campaign—that drives results. Curious to see how easy it is? Keep reading!
What is Email Marketing?
Email marketing is a form of digital or Internet marketing that includes sending information directly to recipients’ email inboxes. A good way to think about email marketing is that it’s the digital equivalent of direct mail marketing.
You’ll find that email marketing is highly effective because of its ability to send information to both current and potential clients. Additionally, you’ll see that email marketing is extremely versatile. You can send emails about products and services just as easily as you can send dealership updates and holiday greetings.
Why Email Marketing Works
With nearly 4 billion email users around the word, it’s no surprise that email marketing is a highly effective form of marketing.1 Plus, thanks to smartphones, emails are easily accessible by consumers nearly 24 hours a day. Furthermore, with 99 percent of consumers checking their emails every day, it’s more likely that those in your targeted audience will see your emails.2
In addition to ease of access for consumers, email marketing also works because of its flexibility. It allows you to send personalized messages, which can increase open rates by up to 50 percent.1 You can also make your emails interactive, something that is much harder to do with direct mail.
For example, you can add videos, gifs, or photo slideshows to your marketing campaign that can help increase click rate by up to 300 percent, without mentioning this helps make your emails visually appealing.1
At the end of the day, you’re running your email marketing campaign as a way to increase dealership sales. Well, thanks to the interactive and ease of access email provides, you can expect to see high ROIs (returns on investment) with your campaign. In fact, you can expect to see your ROI somewhere around $42 for every $1 you spend on your outreach.1
Strategy for Effective Email Marketing
Since email marketing is so flexible, there are some guiding strategies that you can use to make your campaign as effective as possible. Let’s take a took at some of these:
- Consider sending your emails between 8 p.m. and midnight to avoid inbox crowding
- Don’t forget about the weekends
- Personalize the subject line with the recipient’s name
- Send out freebies
When following these guidelines, you’ll find that your email marketing campaign is running as effectively as possible, thus yielding even better results.
Set up Your Email Marketing Campaign Today
Are you ready to bring your dealership’s marketing campaign into the 21st century and see an increase in your automotive sales? If so, incorporating an email marketing campaign is just what you need. There’s no better way to get started than by joining our team.
For more than 30 years, we’ve worked to perfect our marketing strategies, so your dealership sees the best results possible. To get started, simply give us a call or send us an email today!