Timing is everything when it comes to automotive marketing. You want to make sure that your dealership’s advertisement reaches the right person at the right time with the right message. By doing so, you’ll maximize the customer response rate to your offer and engage with your targeted audience.
Well, the data-mining masters at Aspen Automotive just so happen to have access to an exclusive lease/loan enders database. Thanks to the information gathered from this data pool, you’ll know which of your leads are on the cusp of searching for a new car.
The result? A more relevant auto marketing campaign that resonates with your consumers and pushes them to purchase from your dealership. Let’s jump right in and see how our lease/loan ender database can boost your marketing strategy.
Let’s Talk About Financing
Our lease/loan enders program is all about financing and the several financing options your dealership provides. What is financing, you may be wondering? Well, simply said, automotive financing is a way to provide aid to your clients by agreeing to pay a certain amount of money over a certain amount of time instead of paying for the vehicle in full up front.
What is Lease/Loan Expiration Data?
Aspen’s lease/loan ender database arms your dealership with a list of the leads in your market area who have an auto loan or lease that’s set to expire. Of course, that’s only a small part of the many insights that this resource can offer your team.
In addition to lease/loan ender identification, this automotive marketing data solution provides you with other revenue-driving details about each buyer, such as:
- Credit scores
- Percentage of loan remaining
- Payment months remaining
- Unrenewed paid auto loans
With this information guiding your marketing campaigns, you can feel confident that your efforts to drive more business through the doors of your showroom are yielding positive results. How is this possible? Well, we’ve paired with Epsilon—a leader in the data industry.
They’ve spent more than 50 years in the industry and are eager to help us help you get the most bang for your buck when it comes to lease/loan enders. In fact, Epsilon is ranked number one with both identity, cross-device accuracy, and persistence, as well as transactional & behavioral data.
For you, this means that you’ll always have access to the most accurate lease/loan information.
How Can Lease/Loan Data Benefit my Dealership?
What are the benefits of our lease/loan ender database, you ask? Take a look at our quick rundown of what your team can reap from this marketing information:
More Personalization = More Revenue
These days, your customers expect to be catered to with advertisements that provide them with the services they’re looking for.
To respond to that consumer demand, our marketing agency uses our lease/loan ender database to pinpoint the buyers who are getting ready to trade in their current vehicle for a new or used model.
Whether you’re hoping to target shoppers whose lease term is ending or those who are preparing to make the last payment on their auto loan, this resource helps our team personalize the message of your automotive marketing campaigns.
That way, the advertisement your targeted buyers receive from your dealership will be fully tailored to what they’re looking for as a potential customer.
The added customization of your automotive marketing campaign ultimately helps your leads connect with your dealership’s message, which encourages them to do business with you.
Reduce Costs by Filtering Your Audience
Think about it: marketing saturation requires your dealership to spend more money to get your advertisement in front of individuals who may not be ready to buy.
To sidestep that, lease/loan ender data allow you to refine your lead pool to include only those who are ready to take action (i.e. purchase a vehicle).
As a result of the data pulled by this system, you’ll put your automotive marketing budget to good use, thereby increasing your return on investment for every campaign.
Ways to Use the Lease/Loan Ender Information
Now that you know the information our lease/loan ender data information provides and how your dealership benefits from this information, let’s take a look at a few ways you can use this information in your marketing strategy.
The first way you can use this data information is by promoting a lease buyout. A car lease buyout is a way for drivers who have previously leased a car to own it. This way, the car that they had fallen in love with will remain by the driver’s side for years to come. By using the information provided in our loan/lease ender information, you can see which individuals in your area have a lease remaining, how many months are left in the lease, and more.
With this information in hand, you can send personalized mail to clients about how they can purchase their leased car through your dealership.
Another way you can use our lease/loan data information in your dealership’s marketing strategy is by providing a car loan calculator. One easy way you can include this information is through an interactive mailer, like a Personalized URL (PURL). A PURL is a piece of mail sent to a particular recipient which includes a specific URL, leading the recipient to a landing page designed specifically for them.
Typically, this landing page includes their name and any other information you’d like to include. In this instance, you can include a loan calculator, some vehicles they may be interested in based on their history, or even a pre-approval announcement.
This interactive program is a fast and easy way for individuals to learn more about the loan options offered by your dealership.
Tap into the Business Boosting Benefits of Data Today!
The key to a successful automotive marketing campaign is knowing everything you can about your ideal customers. Luckily, the team at Aspen Automotive has the cutting-edge data resources required to target the best audience for your upcoming promotion so that you can drive up your sales.
To find out more about how our data expertise sets us apart, take a look at the links on this page, give us a call, or send us an email today!