Timing is everything when it comes to automotive marketing. You want to make sure that your dealership’s advertisement reaches the right person at the right time with the right message. By doing so, you’ll maximize the customer response rate to your offer and engage with your targeted audience.
Well, the data-mining masters at Aspen Automotive just so happen to have access to an exclusive lease/loan enders database. Thanks to the information gathered from this data pool, you’ll know which of your leads are on the cusp of searching for a new car.
The result? A more relevant auto marketing campaign that resonates with your consumers and pushes them to purchase from your dealership.
What Is Lease/Loan Expiration Data?
Aspen’s lease/loan ender database arms your dealership with a list of the leads in your market area who have an auto loan or lease that’s set to expire. Of course, that’s only a small part of the many insights that this resource can offer your team.
In addition to lease/loan ender identification, this automotive marketing data solution provides you with other revenue-driving details about each buyer, such as:
- Credit scores
- Percentage of loan remaining
- Payment months remaining
- Unrenewed paid auto loans
With this information guiding your marketing campaigns, you can feel confident that your efforts to drive more business through the doors of your showroom are yielding positive results.
How Can Lease/Loan Data Benefit My Dealership?
What are the benefits of our lease/loan ender database, you ask? Take a look at our quick rundown of what your team can reap from this marketing information:
More Personalization = More Revenue
These days, your customers expect to be catered to with advertisements that provide them with the services they’re looking for.
To respond to that consumer demand, our marketing agency uses our lease/loan ender database to pinpoint the buyers who are getting ready to trade-in their current vehicle for a new or used model.
Whether you’re hoping to target shoppers whose lease term is ending or those who are preparing to make the last payment on their auto loan, this resource helps our team personalize the message of your automotive marketing campaigns.
That way, the advertisement your targeted buyers receive from your dealership will be fully tailored to what they’re looking for as a potential customer.
The added customization of your automotive marketing campaign ultimately helps your leads connect with your dealership’s message, which encourages them to do business with you.
Reduce Costs by Filtering Your Audience
Think about it: marketing saturation requires your dealership to spend more money to get your advertisement in front of individuals who may not be ready to buy.
To sidestep that, lease/loan ender data allow you to refine your lead pool to include only those who are ready to take action (i.e. purchase a vehicle).
As a result of the data pulled by this system, you’ll spend your automotive marketing budget to good use, thereby increasing your return on investment for every campaign.
Tap into The Business Boosting Benefits of Data Today!
The key to a successful automotive marketing campaign is knowing everything you can about your ideal customers. Luckily, the team at Aspen Automotive has the cutting-edge data resources required to target the best audience for your upcoming promotion so that you can drive up your sales.
To find out more about how our data expertise sets us apart, take a look at the links on this page, give us a call, or send us an email today!