According to J.D. Power, 53 percent of car shoppers on the Internet use their mobile device to narrow down their options.1 This statistic is just one of many that have emerged from studies in recent years, which point to one, simple conclusion: mobile shopping is a part of everyday life.
That’s why it’s more important than ever before for dealerships to tap into the power of automotive mobile marketing to reach their ideal customers, no matter where they might be shopping.
But, first, you’ll need a little more information on how mobile marketing works, why it’s crucial to a healthy automotive marketing approach, and what its benefits are. Well, Epsilon Individual Automotive is here with this quick guide to mobile marketing for dealerships. Let’s take a closer look!
What is Mobile Marketing?
Mobile marketing is an advertising strategy that targets both existing customers and potential leads who use their mobile devices, whether they’re using a smartphone or a tablet. Ultimately, a strong mobile strategy for dealerships includes a number of different digital marketing techniques, such as:
- Mobile-friendly websites
- Banner ads
- SMS and MMS
- Email marketing
- Social media
- Apps and more
Thanks to the versatility of automotive mobile marketing, it’s easy to create an advertising strategy that offers touchpoints through the many different communication avenues available on mobile devices.
For instance, you can engage customers with the same marketing campaign via email, SMS message, app ads, social media alerts, and more all through one device. At the end of the day, mobile marketing creates an integrated, comprehensive experience for your consumers.
Benefits of Mobile Marketing for Dealerships
Of course, we can’t forget to delve into the advantages of incorporating mobile advertising into your omni-channel marketing approach. Here are a few of the major perks of staying in touch with your mobile customers:
1.)Instant Results
Mobile devices are all about convenience. Armed with their smartphones or tablets, shoppers can instantly access emails, text messages, social media accounts, apps, and just about anything else they need to interact with your dealership.
That’s why mobile marketing is a key component of a healthy advertising strategy. Instead of waiting for your leads to respond to your direct mailer, you can instantly measure the success of your campaign based on how many people respond when it’s sent.
2.)Impressive Open Rate
Let’s face it: the more eyes you get on your automotive marketing campaign, the more likely you are to increase sales.
Luckily, mobile marketing offers some of the most impressive response rates of all advertising methods, specifically for SMS messaging. Studies show that SMS messaging can reach a 98 percent open rate.2 What better way to get your consumers to learn more about that upcoming vehicle offer?
3.)Easy-to-Use Formatting
As long as you’re using a mobile-friendly marketing template, mobile advertising is one of the easiest formats to design. Due to the limited screen size of most mobile devices, there’s only so much you can include in a mobile ad, which makes the design process less complex.
Plus, the simpler format of automotive mobile marketing makes it even more digestible for a wider audience and increases the memorability of your dealership’s message. Talk about a win-win!
4.)It’s Available for All Dealerships
Last, but certainly not least, one of the major benefits of mobile marketing for car dealerships is that it’s a widely available advertising format.
Thanks to its strictly digital presence, mobile marketing eliminates the need for large-scale printing capabilities, which is ideal for new dealerships or for dealerships who don’t have the space or time for a production facility. When all is said and done, automotive mobile advertising helps your team get the most marketing bang for your budget.
Get Started with Mobile Marketing Today!
Now that you know all about mobile marketing and why it’s an essential part of any dealership’s advertising strategy, it’s time for you to brave the mobile world.
Fortunately, Epsilon Individual Automotive is here as your guide in finding the perfect mobile techniques to drive more and increase customer engagement. All you have to do to get started is reach out to our team by giving us a call or sending us an email today!
- https://www.jdpower.com/business/press-releases/2016-new-autoshopper-study
- https://www.campaignmonitor.com/blog/email-marketing/2019/01/roi-showdown-sms-marketing-vs-email-marketing/#:~:text=Research%20shows%20that%20SMS%20open,to%20respond%20to%20an%20email.
