When you’re looking to run direct mail marketing campaign with a personalized touch, deciding to use personalized URLs is a great option. The perfect middle ground between traditional mailers and digital marketing, personalized URLs (PURLs) can help you achieve your marketing goals, especially with the help of the experts at Aspen Automotive.
Here, we’re staffed with a team of marketing experts who know how to get results for your dealership. In fact, that’s exactly what we’ve been doing for more than 30 years. Are you ready to grow your dealership with the help of PURLs? Keep reading to learn more!
What Are Personalized URLs?
Personalized URLs are a form of direct mail marketing where you send unsolicited mail to people in your target audience. You can send mail based on geographical location, demographics, income, and more.
However, with personalized URLs, your direct mail is more than a postcard or catalogue sent to their mailbox. Now, you’ll have a digital element added to your marketing campaign.
When someone receives a piece of mail from your dealership, they’ll also be presented with a unique URL address that directs them to their own personal landing page. Here, they’ll likely see their name and a quick welcome greeting, along with whatever other information you want to share.
Why Use PURLs?
Deciding to use PURLs in your marketing campaign has been proved to be highly effective for a number of different reasons. Most importantly, when you make the mail personalized, you’ll likely see a higher return on investment (ROI) than if you hadn’t included personalization.
Adding a person’s name to the mail can increase response rate by an estimated 135 percent. Additionally, according to Epsion®, 80 percent of customers are more likely to purchase from your dealership if they have been provided that personalized experience.1
Another benefit of integrating PURLs into your marketing campaign is that you can more closely track your campaign. That’s because you can see how many individuals accessed their personalized landing page, what links they clicked on from that page, and then can track that back to any purchases they made online or at your dealership.
Effective Personalized URLs
When you’re looking to integrate personalized URLs, you’ll have nearly endless options as to how you can take advantage of this hybrid version of marketing. One effective example of utilizing PURLs is by sending basic information out—for example, about an upcoming service special—that refers the recipient to a personalized URL to learn more.
When they access their personalized link, they’ll be greeted with their name and more details about the service special. For an even further personalized experience, you can add information about their service history and upcoming services, a redeemable service coupon, maintenance how-to videos, and much more.
With all of this, the recipient will be treated to a fully personalized shopping experience, helping them feel more valued.
Get Started with Personalized URLs Today
Are you ready to see an increase in your ROI by simply adding PURLs to your marketing campaign? If so, let our team at Aspen Automotive help you create a personalized URL program that’s most effective for your dealership.
Ready to get started? Curious to learn even more about these benefits? Give us a call or send an email to get started today!