Video pre-roll is to YouTube™ as commercials are to primetime television. They’re designed to keep an audience informed about exciting releases and products that fit their interests.

However, instead of putting your automotive advertisements in front of a channel-surfing audience, your dealership’s message is being seen by customers who are choosing to watch a specific video.

Due to its highly targeted nature, video pre-roll comes with a host of benefits that simply aren’t available with traditional advertising.

To help auto dealers across the nation learn more about the advantages of incorporating video pre-roll into your automotive marketing campaigns, Epsilon Individual Automotive is here with this quick guide. Let’s take a look!

What is Video Pre-Roll for Automotive Marketers?

For the most part, pre-roll advertisements play prior to a video that’s been selected by a member of your targeted audience.

These ads can span anywhere from 6 seconds to 30 seconds in length and allow the viewer to skip directly to their desired video after about five seconds, depending on the platform that they’re using.

Regardless of your video platform, whether it’s Facebook®, Twitter®, or YouTube™, your buyers have direct access to information about your dealership’s offer via a post-click landing page. That way, the viewer can navigate to your business’s page at any point, even after your advertisement has finished playing.

In addition to its attention-grabbing capabilities, video pre-roll puts you in front of the eyes of buyers who are driven by the intent to buy.

According to Google™, “Over 90 percent of people say they discover new brands or products on YouTube™.”¹ What does that mean for your dealership? Better access to an audience that’s ready to purchase a vehicle.

What are the Benefits of Video Pre-Roll?

Now that you know what video pre-roll is, it’s time to dive into the advantages of harnessing it for your next automotive marketing campaign.

• Device Friendliness: Smartphones, tablets, desktops, oh my! No matter what type of device your targeted customers are using, you can trust that your video pre-roll will display correctly. Why? Well, since platforms like Facebook® and YouTube™ are already wired to adjust to a user’s device dimensions, your video pre-roll will play with optimal visibility, which increases brand recall and awareness.
• Better Impact: One Facebook® study indicated that businesses whose video advertisements were watched for less an one second saw an increase in ad recall, brand awareness, and purchase intent.² Thanks to the digestible nature of video, your consumers don’t need to absorb the entire message of your pre-roll ad to push them toward a purchase.
• Improved Targeting: The more your video ad resonates with your audience, the better it’ll perform. Luckily, you can personalize your advertisements using automotive marketing data that gives you insight into which audience will find the most value in your video pre-roll. You can even control the channels, apps, and websites on which your advertisements display, so that you reach the right person in the right place at the right time.

Learn More About Our Video Pre-Roll Options Today!

At Epsilon Individual Automotive, we want to make sure that every dealership across the United States and Canada is leveraging the automotive marketing solutions that will provide you with measurable results.

With video pre-roll in your arsenal, you’ll boost your brand’s reach and your message’s impact on your ideal buyers. Find out more about how we can help you incorporate this advertising heavyweight into your automotive campaigns by sending us an email or giving us a call today! Otherwise learn more by looking through the resources on this page.

 

 

1. https://www.thinkwithgoogle.com/advertising-channels/video/video-purchase-funnel/#:~:text=Over%2090%25%20of%20people%20say,brands%20or%20products%20on%20YouTube.&text=More%20than%20half%20of%20shoppers,brand%20or%20product%20to%20buy.&text=Over%2040%25%20of%20global%20shoppers,products%20they%20discovered%20on%20YouTube.
2. https://www.facebook.com/business/news/value-of-video