As one of the easiest ways to engage your targeted audience and generate leads, a comprehensive direct mail strategy is crucial to the success of your company. Just how do you market your automotive business with direct mail?
Well, we’re here to help you navigate the steps of this marketing strategy with our guide How to Market Your Car Dealership with Direct Mail created by Aspen Auto Marketing. With this advertising technique, you’ll keep your customers informed and capture the attention of those revenue-building leads.
1.)Define Your Audience
Depending on the type of promotion or program you’re advertising, the first step of marketing your car dealership with direct mail is to understand what audience you’re targeting.
Because markets vary greatly based upon the location of your automotive business, you’ll want to take some time to dig deeper into who your ideal customer really is.
Follow these steps to determine your audience:
- Think About Your Current Customers: identify commonalities amongst your existing clients and find out which ones frequently shop at your business.
- Research Your Competition: take a look at the customers who visit competing dealerships to see if there’s a niche market you could target.
- Determine the Benefits: once you figure out the benefits of your product or promotion, you can more easily identify the individuals who could profit from those services.
- Create Buyer Personas: ascertain the demographics of your ideal customer, including their age, gender, occupation, income level, education level, marital status, and other traits.
Once you’ve established the demographic that’s most likely to purchase a vehicle or take part in your new program, you can build your direct mail strategy around that information and more effectively market your car dealership.
2.)Test Your Direct Mail Strategy
Of course, the only way to get a realistic understanding of how your direct mail advertisement will perform is to test it out. Luckily, determining the return-on-investment of your marketing plan and promotion is as simple as analyzing the success of the campaign on a smaller population.
Along the way, you’ll pinpoint the parts of the direct mail resources that work best for your audience and the ones that don’t.
From there, your dealership can refine the message or offer until you find the one that has the best results. Thanks to this trail-and-error technique, you’ll have a better idea of how your program or promotion will perform.
3.)Create a Call-To-Action
At the end of the day, you want to make sure that new and existing customers visit your dealership, participate in your programs, and ultimately, buy one of your cars, right?
Well, to help your audience know what action they’re supposed to take to opt into one of your programs, it’s essential to brandish your direct mail with a clear, concise call-to-action.
By including a telephone number to your automotive company and easy-to-follow instructions, such as, “Give Us a Call,” your target demographic is more likely to take that action. The result? Increased leads, more revenue, and a better advertising approach.
Find Out More About Your Direct Mail Options Today!
At Aspen Auto Marketing, we want to help your car dealership thrive by equipping you with an effective direct mail marketing strategy.
That’s why our team of experts has created a selection of direct mail options that’ll help you reach your target demographic and turn strangers into lifelong supporters of your dealership.
Ready to build your customer base with a revenue-boosting direct marketing approach? All you have to do is give us a call or email our team today!