Choosing the Right Automotive Direct Mail Company

Automotive Direct Mail Company

Your automotive business deserves to be seen. With the help of a direct mail marketing strategy that’s customized to your dealership, you’ll drive more customers through your doors and turn those leads into lifelong clients.

That’s why it’s important to ensure that you’re partnering with an experienced direct mail company that’s equipped with the options and technologies required to reach your targeted audience.

To choose the right automotive direct mail company for your business, all you have to do is follow these simple steps created by the professionals at Aspen Automotive. Let’s take a look!

1.)   Experience

Choosing Automotive Direct Mail CompanyWhen it comes to a successful direct mail marketing strategy, you want to be sure that the professionals you’re partnering with have lots of experience in working with a variety of technologies and businesses. By doing so, you’ll craft a direct mail strategy that snags your audience’s attention.

In addition to a team of marketing masters, you want to choose a company that’s armed with a sharp creative team. With their support, you can trust that the final product of your direct mail will be adorned with eye-catching graphics, images, and calls-to-action.

After you’ve settled on a direct mail company with a team of knowledgeable designers, make sure the business you’re considering is capable of tight turnaround. That way, you’ll launch your direct mail program and start reaping the benefits as soon as possible.

2.)   Interactive Programs

These days, it’s more important than ever before to utilize technology in your direct mail campaign. Not only does this position your dealership as a thought leader, but it also helps your customers engage with your offer.

For example, direct mail techniques like landing pages and personal URLs drive your targeted customer to a web-based platform that’s been optimized to fit their unique needs.

Plus, this type of marketing approach allows your dealership to gather further information about your audience’s needs through tracking programs. From there, you can provide them with information and offers that are tailored to the type of vehicle or service they’re looking for.

Some of the best interactive direct mail platforms are as follows:

  • Videos
  • Interactive Voice Response technology
  • Micro-Sites and more

3.)   Audience Targeting Capabilities

Audience TargetingOf course, an advertising campaign is only effective when it reaches the right audience. So, before you make a final decision on the direct mail company that’s best for your dealership, take a look at the data-gathering tools used by their professionals.

By presenting your business with a wide variety of different ways to research and identify your targeted customer, you’ll ensure that your program or offer reaches the right person at the right time.

As a result, you’ll increase the chances of your potential customers engaging with the promotion on your dealership’s direct mailer.

Here are some of the ways in which direct mail companies can determine your core audience:

  • Dealer Data Download
  • Credit Score Data
  • Lease/Loan Enders
  • Income Information and more

4.)   Result Tracking Technologies

Most of all, your direct mail partner should be equipped with lots of convenient options that help you evaluate the results of your marketing campaign.

Because direct mail is highly trackable, you want to have a way to assess the success of your strategy so that you can adjust your approach accordingly.

Luckily, tools like Interactive Voice Response sends the responding customer’s contact information and sends a lead notification to the professionals at your dealership. After that, your team can quickly contact that prospective client.

On top of that, you can use those metrics provided by the IVR system to calculate the amount of responses you received compared on the number of direct mailers sent out.

Thanks to the technologies offered by your direct mail partner, you’ll understand the effectiveness of each advertising campaign.

Choose the Right Automotive Direct Mail Company Today!

At Aspen Automotive, we believe that your dealership should be partnered with a team of knowledgeable direct mail professionals.

With our team’s combined 100 years of automotive retail experience and wide array of high-tech direct mail options, you’ll pair your lucrative dealership with a direct mail campaign that’ll increase revenue and help your business thrive.

To get started, all you have to do is give us a call or shoot us an email today!