Your business relies on effective, profitable advertising strategies to engage your current customers and encourage potential leads to choose your dealership.
Well, as a time-tested advertising method, direct mail marketing provides you with a host of benefits that’ll drive business to your showroom.
Regardless if you’ve used direct mail marketing before or are just getting started, it pays to learn more about how to make the most of this results-driven advertising approach.
That’s why the team of marketing experts at Aspen Automotive is here with a few tips for direct mail marketing with your dealership. Before long, your company will be reaping the benefits of a successful direct mail campaign.
Reach Your Customers at the Right Time
First and foremost, you want to be sure that the direct mailer you’re sending is reaching customers who are in the market to purchase a new vehicle.
By engaging with your audience at a time when they’re on the lookout for a dealership, you’ll increase the likelihood that they’ll visit your showroom.
How do you know when your potential clients are ready to buy a car? With the help of auto trigger leads, you’ll be provided with a customer’s contact information once their credit information is pulled at a dealership near you.
Thanks to the timely nature of this data, you’ll send out your direct mailers when your audience is most likely to opt into a tempting promotion or visit your showroom to browse your inventory.
All in all, using tools that help you reach your customers at the right time improves the chances of your dealership attracting more business.
Know Your Audience
On top of sending timely direct mail advertisements, it’s crucial to learn more about who your ideal audience is.
Start by identifying the demographics of the audience who has the highest chance of opting into the offer on your direct mailer. Some of the information you’ll want use to discover more about your customers are:
- Income Level
- Purchasing History
- Occupation and more
After you’ve determined the lifestyles of your potential clients, it’s time for you to choose a mailing list.
For the most part, using a specialty mailing list is an effective way of pinpointing the audience that’s likely to participate in your promotion or program. These mailing lists include your targeted customers that fall under your selected demographics.
Otherwise, custom mailing lists provide you with the ability to choose the specific customer criteria included on your final mailing list. That way, you’ll reach the audience who will benefit from your business’ incentive.
Make It Interactive
These days, customers expect to be delighted with high-tech tools that are personalized to their needs and lifestyles.
So, while you’re putting together your direct mail marketing strategy, consider adding innovative, lead-generating tools that’ll make it even easier for your customers to engage with your business.
For example, Personalized URLs boosts the chances of your clients participating in your offer by directing them to a web address that contains their name.
By pleasing your audience with customized information, you’ll improve the chances of your customers opting into your offer. As a result, your dealership will receive a solid return on investment and drive more traffic into your showroom.
Start Direct Mail Marketing with Your Dealership Today!
Nothing beats the feeling of a successful advertising strategy that boosts your dealership’s sales and helps your customers find exactly what they need.
Luckily, the team of marketing masters at Aspen Automotive is here to guide you through the process of creating an effective direct mail marketing strategy by offering innovative data solutions, state-of-the-art direct mail technologies, and customized designs.
To get started, all you have to do is give us a call or send us an email today!