When it comes to your dealership, you want to ensure that your advertisements are meeting the right audience at the right time. That way, you’ll reap the benefits of a successful marketing campaign that keeps your customers informed and your business thriving.
Luckily, doing so is as simple as incorporating an effective automotive direct mail strategy into your robust marketing campaign.
Before you get started, it’s essential to learn more about what automotive direct mail is so that you can understand what to expect. Well, the professionals at Aspen Automotive are here as your guide to this profit-boosting advertising technique. Let’s take a look!
What is Automotive Direct Mail?
Put simply, automotive direct mail is advertising material that’s sent directly to your targeted audience’s mailboxes. These mailers often encompass a variety of different marketing types, such as brochures, promotions, service reminders, postcards, newsletters, and more.
By delivering a printed piece of mail to your customers, your dealership can sidestep the hurdles often associated with digital marketing options, like email, that have a greater chance of ending up in a spam inbox.
Thanks to the tangibility of automotive direct mail, your marketing strategy has an 80 to 90 percent chance of being read by your clients. As a result, your potential customers are more likely to engage with your promotion or program, which increases your return on investment.
Of course, you’re probably wondering what types of automotive direct mailers are best for your business. That’s why we’re here to outline a few of the most effective direct mail marketing techniques.
Automotive Direct Mail: Which is Best for You?
To help you learn more about the automotive direct mail solution that’s ideal for your dealership, let’s check out some of these options:
Looking to target customers who are right for your dealership’s financing options? Well, loan/finance promotions are a perfect option for that. These direct mailers feature your business’s most equitable loan options that are best for customers of a certain income level or credit range.
Plus, you can easily hone-in on the audience that’s most likely to opt into your promotion by narrowing your mailing list down to recipients who fit a certain income and credit bracket.
That way, you won’t waste time or money trying to engage with customers who may not participate in your financing options.
Part of helping your dealership stand out from others is to provide your existing customers with plenty of loyalty perks that’ll keep them returning to your business time and time again.
Fortunately, loyalty program direct mailers help your audience stay in-the-know about any promotions or events where they can earn some additional benefits of shopping at your dealership.
In addition, those loyalty events are a great way to draw attention to your business and encourage potential leads to become customers so that they can participate in loyalty promotions. At the end of the day, satisfied customers lead to more profit for your dealership.
Personal URL (PURL) Programs
Don’t forget to incorporate lots of personalization into your direct mailer. When a customer sees their own name included in a website address, they’re more likely to visit the site. That’s why Personal URL (PURL) Programs are so important in engaging your targeted audience.
Not only does this direct mail technique provide your customers with a place where their information is stored, but the additional personalization helps them feel more catered to by your professionals.
From short-term promotions to service reminders, and more, PURLs are great ways to entice your audience and lead to more conversions.
Learn More About Automotive Direct Mail Today!
At Aspen Automotive, we’re ready to help your dealership thrive by equipping you with the direct mail options that are right for your needs.
So, if you’re eager to understand more about automotive direct mail and its potential to boost your business’ revenue, it’s time for you to speak to our professionals. All you have to do is give us a call or send us an email today!