At Aspen Automotive, we see direct mail marketing as much more than a successful advertising strategy. We see it as a lasting solution that will not only drive traffic to your dealership but also improve your bottom line: two things that are basic essentials for any successful automotive business.
So, if you’ve been wondering how to generate more leads and position your dealership as an industry leader, it’s time for you to learn more about the direct mail solution. Luckily, we’re here with this guide to help you get the lowdown on exactly that. Let’s check it out!
What is the Direct Mail Solution?
To put it simply, the direct mail solution is comprised of a long list of benefits that provide your business with the results you want. However, to boil it down, the direct mail solution offers advantages that other advertising options simply can’t match.
For example, studies have shown that direct mail requires 21 percent less cognitive effort to understand than its digital advertising counterparts.1 This is due, in part, to the reduced amount of distraction associated with a print advertisement over an online ad.
Without the possibility of other media snagging your audience’s attention, they’ll focus solely on the message provided in your direct mailer.
As a result, you’ll pour your money into a marketing solution that’s more likely to produce the desired results from your ideal customers: opting into the program or promotion offered by your dealership.
Now that you know more about the direct mail solution and its advantage over digital advertising, let’s take a look at some of the other benefits presented by direct mail.
Direct Mail Solution: Improved Audience Targeting
When it comes to a successful advertising campaign, reaching the right audience at the right time is a crucial component. Well, the direct mail solution makes that even simpler with its ability to effectively target the audience that’s most likely to participate in your offer or visit your dealership.
By working with mailing list distributors, you can hone-in on the correct demographic of your ideal customer and only send your direct mailer to those particular mailboxes. Some of the best demographics to research before you design your direct mail campaign are:
- Income Range
- Family Size
- Credit Score
Thanks to the time you took to target your audience, you’ll use your resources to create a successful direct mailer strategy that serves up the results you want.
Part of ensuring that the direct mail solution is right for your automotive business is to have a way to measure the results of your campaign. That’s why direct mail comes with plenty of handy ways to estimate the overall effectiveness of your strategy.
Whether you include a web address for a unique landing page that allows you to track your results online or a coupon code that your customers can use to opt into your promotion, direct mail provides you with trackability that makes it easier to understand how your campaign performed.
Uniqueness and Nostalgia
In the era of digital media, direct mail stands out simply because of its physical presence in your mailbox. Rather than clicking out of an online ad, direct mail speaks to customers of all ages by adding tangibility to your dealership’s message.
At the end of the day, your effort to produce a quality piece of attention-grabbing mail shows your targeted audience that you’re willing to go the extra mile to reach out to them with a service reminder, loyalty reward, or special offer.
The Direct Mail Solution: Learn More Today!
Your dealership’s revenue relies on a compelling marketing campaign that reaches the right customers and the right time. So, if you’re looking for an advertising option that’ll help your automotive business thrive, search no further than the direct mail solutions and experienced professionals at Aspen Automotive.
To learn more about how our direct mail options can boost your dealership’s bottom line, give us a call or send us an email today!