From the moment you start planning your direct mail marketing campaign, you need to be supported by a team of professionals who can handle your needs from start to finish.
By doing so, you’ll ensure that you have the expertise needed to make your direct mailer stand out from the thousands of other advertisements your audience sees every day.
Well, thanks to the extensive lineup of time-tested marketing services at Aspen Automotive, you’ll capture your audience’s attention and generate leads for your dealership. Ready to learn more? Let’s check out some of our proven direct mail and marketing options.
Direct Mail Marketing: Our Approach
Before we dive into the vast marketing services offered by our team, let’s take a quick look at how we strive to help your automotive business stand out from the crowd.
First, we utilize our team’s 100 years of combined experience to assess your dealership’s needs and listen to your expectations. That way, our staff can more effectively design, print, and deploy a marketing strategy that matches your company’s overall vision.
Once we’ve established a plan, our marketing professionals use data solutions and other technologies to create a specific targeted demographic that’s most likely to participate in your dealership’s program or promotion.
Throughout this process, we’ll report on the progress of each campaign in real time, so you can understand more about your direct mail marketing strategy’s successes.
Now that you know more about our pledge to you, it’s time to review some of the lead-building marketing services we offer.
Interactive Programs
In the age where nearly every individual owns a smartphone, it’s important to incorporate some intriguing technologies into your direct mailer. As a result of this, your targeted customers are more likely to engage with the advertisement they receive in the mail.
For example, direct mailers that include instructions on how to visit a dedicated microsite or landing page tend to spark your audience’s interest as to what they’ll find on the site.
All in all, interactive marketing programs, like responsive microsites, videos, and Interactive Voice Response, show your customers that you’re committed to making their shopping experience as easy and convenient as possible.
Seasonal and Holiday Promotions
Changing seasons and holidays are always great opportunities to spur your customers to visit your dealership to score a deal on their favorite car.
Well, to keep your targeted demographics in the loop about upcoming sales events, our marketing professionals can personalize an eye-catching seasonal or holiday direct mailer that’ll provide your customers with the details they need to visit your automotive business during a special holiday.
From Black Friday specials to Summer Sell Downs and everything in between, these bold holiday mailers drive traffic through the doors of your showroom.
Loyalty/Pop Card Promotions
Staying in the minds of your customers is a surefire way to keep them coming back to your dealership for whatever they need.
Luckily, marketing services like Loyalty and Pop Card Promotions delight your audience and help them remember to visit your automotive business when they’re searching for a vehicle or need a tune-up.
On top of that, Pop Cards automatically spark curiosity by encouraging your customers to check out what’s inside. That way, they’re more likely to see what type of services or specials you’re offering.
Personal URL (PURL) Programs
Sometimes, a little attention to detail is all it takes for your audience to take an interest in your dealership. By incorporating a personal URL program into your direct marketing campaign, you’ll increase the likelihood of your customers not only visiting the site, but also participating in your program.
Due to the improved customer engagement provided by these responsive PURL programs, you’ll see increased revenue for your automotive business.
For the most part, PURL direct mailers present your audience with a personalized web address that includes their name. All the recipient has to do is plug the address into their browser and take a look at the promotions and information dedicated to their buying history and demographics.
Automotive Data Solutions
In a tech-driven world, data has become central to marketing in the automotive sphere. Customers expect to see digital advertisements that are targeted to them—and without data, it cannot be done. Just how important is customer data, though?
According to a study by McKinsey & Company, data-driven marketing can increase total sales by 15 to 20 percent.1
Our exclusive automotive databases provide a window into the lifestyles and shopping habits of your customers. You can target buyers based on their credit scores or based on the make and model they drive now—and whether they bought or leased it.
We’ll help you choose the database most relevant to your marketing and targeting strategies, so you have the automotive data you need to proceed and succeed!
Automotive Marketing Technology
Did you know that two out of every three shoppers are likely to purchase a product entirely online? Your dealership’s customers should have the tools to complete as much of the buying process on your website as possible.
Luckily, we have the automotive marketing technology to make it possible! Our solutions include tools such as these:
- Microsites, or mini websites dedicated to one specific audience or product. You can promote a new product to a target audience in full force!
- IVR Touch-Tone Response, which guides incoming callers through a menu of options, which they select with the sound of their voice.
- 800 Lead-Generating Tracking Numbers, so you can associate a unique 800 phone number with specific audiences or advertising campaigns.
Learn More About Our Marketing Services Today!
Of course, the programs and marketing services of Aspen Automotive listed in this guide is only a small sample of the vast collection of customized options we have to offer.
So, if you’re eager to learn more about all the direct mail marketing possibilities available at our direct mail company, don’t hesitate to reach out to our team for more information.
All you have to do is give us a call or shoot us an email today. From there, our professionals will connect with you and help you create the custom-tailored marketing solution that speaks to your business.
