Think about it: your customers like to be valued by your business. So, to keep your return clients coming back to your dealership again and again, you need to reward their continued loyalty. That’s why it’s essential to incorporate revenue-boosting loyalty promotions into your business’s marketing campaigns.
First, you want to team up with an experience marketing agency that knows a thing or two about how to drive traffic into your showroom. Well, Aspen Automotive has spent years crafting customer retaining loyalty programs for over 10,000 auto dealers across the country.
Ready to find out more about all of our loyalty promotion options? Continue reading to get a full rundown of how we can help you improve the customer experience while also driving up your dealership’s sales.
Why Are Automotive Loyalty Promotions Important?
Just as loyalty programs benefit your customers, there are numerous ways in which they can help a dealership thrive. For instance, the Harvard Business Review estimates that companies can increase profits by roughly 100 percent by retaining only five percent of their customers.1
So, what does that mean for your dealership? With the assistance of a well-planned loyalty program, you can improve revenue for your business year over year with a relatively small customer retention margin.
On top of that, establishing an effective loyalty promotion makes it even easier to gather information on the habits and needs of your key customers. Thanks to that data, you can tailor your dealership’s other programs and the advertisements you send your loyal consumers to match the dealership ideals.
As a result, you’ll strengthen the relationship between you and your frequent patrons by presenting them with materials that are personalized to fit their lifestyles.
How to Design an Effective Loyalty Promotion
First, it’s critical to collect lots of data on your current consumer base so that you can understand more about what they’ll respond positively to in your dealership’s loyalty promotion.
Depending on the demographics that your targeted audience falls into, you may want to adjust the offers or message contained within the plan to align with their needs. Some of the demographics to consider are:
- Marital Status and more
From there, you’ll want to make the loyalty program convenient for participants to use. In the age of smartphones and tablets, it’s important to make your loyalty promotion mobile friendly so that it can be easily accessed by your customers while they’re on the go.
Of course, the other perks you add to frequent clients is entirely up to your team. Above all else, make sure they help you stand out from the crowd. Benefits like quick financing, skipping lines for automotive service, and other advantages are what will make your program difficult to pass up.
Design Your Custom Loyal Promotion Today!
A strong customer base is the foundation of any successful dealership. So, if you’re looking to take your business’s loyalty promotions to the next level and retain your consumers, it’s time to get in touch with the marketing professionals at Aspen Automotive.