Your marketing campaign needs to be a harmonious blend of creative graphics, a clear call-to-action, and of course, your manufacturer’s OEM mandates.

However, just because your dealership must follow specific advertising guidelines doesn’t mean that you can’t infused your business’s personality into the message.

With the assistance of insightful marketing professionals, like the ones at Aspen Automotive, you’ll devise an automotive advertising strategy that speaks to your unique brand while also sticking to the rules laid out by your manufacturer.

At the end of the day, our team will provide you with the data technologies, hands-on attention, and marketing options you need to help your dealership thrive.

Why Are OEM Programs Important?

When it comes to your dealership, you want to be sure that all departments are operating smoothly, like your service department.

To make sure that your repair facility remains lucrative, it’s important to offer monthly specials on a variety of different OEM (Original Equipment Manufacturer) parts so that your customers will be more tempted to get service at your business.

On top of that, OEM programs allow you to provide your buyers with more information about the high-quality parts your dealership has in its service center.

Thanks to the details included in your OEM advertisement, you can target specific audiences that are in the market for routine maintenance or repairs after a collision.

With the timely arrival of your OEM incentive in their mailbox or on their mobile device, you can increase the likelihood of your top demographics choosing to visit your service center.

Finally, OEM programs allow your dealership to stand out form the crowd by presenting yet another reason that your customers should choose you.

Due to the fact that OEM parts fit the exact specifications of the cars your dealership, your team can sell that added benefit in your business’s auto marketing campaigns. That way, you’ll have yet another selling point to use in your upcoming strategies.

How We Do OEM Programs

Staying within manufacturer guidelines while also putting forth an attention-grabbing advertisement is the key to mastering OEM programs.

Well, by opting for an experience agency that’s familiar with combining the best of data, digital, and direct platforms, you’ll walk the line of your OEM program and boost your service department’s sales.

For instance, our selection of exclusive databases gives our team the power to target customers who are most likely to benefit from and participate in your OEM promotion.

Once we have access to that data, we’ll analyze it to ensure that it’s accurate before we create the mailing list for your OEM campaign. As a result, you’ll spend your budget on mailers that will reach your targeted customer every time.

Learn More About Our OEM Programs Today!

At Aspen Automotive, we’re equipped with the software, technologies, and marketing skill to fearlessly lead your dealership’s next OEM promotion. By putting your trust in the hands of our professionals, all you’ll have to do is sit back and watch your revenue totals soar.

Ready to get started on your OEM marketing campaign? Simply give our team a call or send us an email today!