Looking to ensure your dealership’s success? Well, believe it or not, targeted direct mailing lists are a necessary component of an effective automotive marketing campaign. Not only do they speak directly to the buyers of a particular audience, but they also provide you with better response rates.
Ready to learn more about the why and how of targeted direct mailing list benefits for auto dealers? Check out this thorough run down of all the ROI advantages and customer retention perks of using targeted mailing lists provided to you by Aspen Automotive.
What are the Benefits of Targeted Direct Mailing Lists for Dealerships?
Pinpointing the individuals who make up your targeted audience is the key to ensuring that every automotive marketing campaign that you kick off is a success. Let’s review the benefits of targeted or segmented direct mailing lists that can raise the bar on your dealership’s direct mail strategy:
Think about it: the best way to spend your advertising budget is by creatin gmailers for only the customers who are likely to purchase from your dealership, right?
Segmented mailing lists help you to ensure that you produce just enough direct mailers to send to the buyers who have the highest chance of engaging with your dealership. That way, you’re not wasting money on mailers that may not sway their recipients to do business with you.
Targeted mailing lists allow you to personalize the details of your mailers to make them more relevant to the particular demographics included in your mailing list.
By personalizing the messages, graphics, and other components of your automotive direct mailers, you’ll increase the response rates to your direct marketing campaign. Ultimately, that results in better revenue for your dealership and improved customer retention.
Better Customer Engagement
To ensure that your current customers remain customers, you need to provide them with content that speaks directly to who they are—from their habits to their lifestyle, and all the other unique details that make your consumers individuals.
Luckily, segmented direct mailing lists, and the personalization that they allow for, help you create direct mailers that delight your consumer base, which yields better customer retention in the long run. After all, retaining customers is paramount to ensuring steady business growth for years to come.
How We Create Targeted Direct Mailing Lists: Our Technologies
These days, identifying the customers who are most likely to respond to your dealership’s offer requires the use of clean, accurate data. That’s why our team is equipped with a set of advanced databases that give us insight into potential leads and your current consumers.
Aspen SureDrive™ Data
This database identified the year, make, model, purchase date, auto style, and purchase type of your leads’ current vehicles. With our SureDrive™ data, we can provide your team with a list of the individuals that own a specific type of car so that you can target those consumers with a personalized ad campaign.
Dealer Data Download
To verify that your dealership’s data is always accurate, we offer Dealer Data Download, which identified and removes duplicate records and sends the updates through the National Change of Address database.
Real Time Credit Score Data
Our Real Time Credit Score database pulls your audience’s credit information from all three credit bureaus. As a result, we can help you target only the consumers within a certain credit score range for your upcoming auto financing promotion.
Of course, these databases are only a small selection of the many resources we use to create customized targeted direct mailing lists for your automotive marketing campaign.
To find out more about the other systems our team utilizes to drive more traffic through the doors of your showroom, take a look at our data solutions page!
Target Your Ideal Audience with Our Direct Mailing Lists Today!
At Aspen Automotive, we want to help your dealership thrive by equipping you with our team’s targeted direct mailing lists and accurate customer databases.
By harnessing the benefits of this personalized advertising solution, you’ll make the most of your budget while also increasing customer engagement through marketing personalization.
Ready to learn more about our technologies and some of the successes that our clients have achieved by partnering with us? Give us a call or send us an email today!