When it comes to running a successful automotive email marketing campaign, there’s far more involved than what meets the eyes of your customers when they open the scroll through their inbox.
To get your email to the prospective buyers that are most likely to participate with your offer, you need to pull out all the stops for effective email targeting. In fact, according to the Data & Marketing Association, “77% of ROI comes from segmented, targeted, and triggered campaigns.”1
By leveraging email segmentation strategies, your dealership will eclipse the other emails filling your consumers’ inboxes and make a lasting, measurable impact on your reader. Ready for a rundown on automotive email targeting? Check out this guide created by Aspen Automotive.
Automotive Email Targeting Features that Boost ROI
Opting for the right automotive email marketing platform is a critical component of building highly targeted emails that resonate with their recipients. As a result, you’ll have the ability to identify which consumers will respond best to different types of content.
Subscriber tags allow you to categorize your customers based on how they interact with your dealership’s email campaign.
Think of tags as a way to track the actions each email recipient takes in regard to your advertisement. For instance, action tags identify which buyers have filled out an online form, watched a video, registered for a webinar, and more.
If you’re more interested in learning about the topics in which your consumers are most interested, context tags are ideal for tracking that information.
Ultimately, adding tags to your dealership’s email campaigns allows you to provide customers with more content that they enjoy while also moving them along the buyer’s journey.
Just as a strong team communicates regularly, your automotive email marketing software needs to be fully integrated so that you can make the most of the data you’ve gathered on each of your customers.
Software integration allows you to segment your emails into various categories, so that you can tailor the details of the message to fit different consumer behaviors.
To put that into context, let’s say you want to push sales for a new vehicle in your showroom by sending an email to buyers in your area who have viewed the new model on your dealership’s website.
But that’s not all! You want to also only send this email to consumers who have a lease on their current vehicle. By integrating your email software with data analytics and website platforms, you can design emails that are highly valuable to interested consumers.
Let’s face it: the individuals that make up your customer base are all unique, which is why your automotive email campaign shouldn’t be one size fits all. Luckily, responsive templates are the perfect email targeting tactic to use to increase your dealership’s ROI.
Not only do responsive templates allow you to design an automotive email campaign that’s adjustable based on the type of buyer who will be reading it.
So, whether you’re looking to target vehicle owners who are on the hunt for a used car or current customers who need an auto repair, arming yourself with a dynamic email template makes it easy to customize your content for different buyers.
Get Started with Automotive Email Targeting Today!
At Aspen Automotive, we know what it takes to achieve a solid return on investment for your dealership’s email marketing efforts.
Thanks to our email marketing team’s experience in working with over 10,000 dealerships across the United States and Canada, you can trust that we’ll help you make the most of every email that lands in your buyers’ inboxes.
Why not begin designing your integrated, targeted email strategy today? Simply give us a call or send us an email!