It’s no secret that modern marketing has changed the way customers interact with dealerships. From virtual tours to personalized URLs, direct mail technology allows buyers to reach the final stages of the marketing funnel before they even set foot into your showroom.
With that said, it’s important to understand which automotive marketing technologies your team should harness to reach your goals and convert your leads.
One of the best engagement techniques for direct mail marketing is QR codes. But what are QR codes of automotive mailers and why are they so effective? The team as Aspen Automotive is here to give you the lowdown with this helpful guide. Take a look!
What Is a QR Code?
Similar to a barcode, QR codes (Quick Response codes) are scannable labels that store information. For the most part, QR Codes are usually included on products or other marketing materials, such as advertisements, emails, business cards, and more.
In addition to their compatibility with smartphones, QR codes are used to provide customers with additional information about the product or advertisement on which it’s found.
Once these barcodes are scanned, a unique tracker or identifier that’s stored within the barcode leads the customer to a website where they can locate additional details about the product that your team is attempting to sell.
Today, QR codes allow marketers to easily utilize all types of automotive marketing techniques—from virtual reality to URLs or loyalty programs.
Benefits of Using QR Codes for Automotive Mailers
These days, your consumers want to have access to information as easily and quickly as possible. This is where QR codes for automotive mailers come into play.
With the instant gratification provided by scannable codes, your dealership’s leads can effortlessly scan your direct mailer with their mobile devices without needing to type in a lengthy URL.
Of course, there are many other benefits to be afforded by using QR codes for automotive direct mailers. Let’s take a look at some of the main advantages to these convenient resources:
Take Direct Mail to a New Level
In short, QR codes create an immersive experience for your targeted audience when they receive your dealership’s direct mailer in their mailboxes.
Whether your QR codes give your direct mail recipients access to an exclusive virtual tour of a new model or supply your customers with a personalized landing page complete with their previous purchasing history, this platform enhances the consumer experience at any point in the buyer’s journey.
Instead of being met with a 2-dimensional automotive mailer, your buyers have a way to connect with your dealership directly on their mobile devices, which improves the chances that they’ll make a purchase.
Put the Spotlight on Coupons
Got an upcoming special offer that you’re looking to promote? QR codes make rotating specials even simpler for your customers to redeem. All your buyers have to do is scan the automotive mailer to redeem their offer.
Then, they can show proof of their redeemed coupon at your showroom to participate in your promotion. Say so long to the days of lost coupons and extended checkout times!
Enhance Audience Engagement
At the end of the day, customers are more likely to do business with a dealership that’s committed to making the shopping experience easy and enjoyable. Thanks to direct mail, you’re already improving the chances that your advertising message will stick with your consumers.
When you add a high-tech element, like a QR code, to your automotive mailer, the attention-keeping factor of your direct mail marketing campaign becomes even more intensified.
Now, your targeted audience has a way to connect to your website or interact with your team. As a result, your customers will associate your business with exceptional customer service and high accessibility.
Take Your Automotive Mailers to the Next Level with QR Codes!
As a leading dealership in your community, it’s important to stay ahead of the technological curve and make the car-buying process as effortless as possible for your shoppers. Luckily, the team at Aspen Automotive works with over 10,000 auto dealers across the United States and Canada.
With our expertise, we’ll help you roll out an engaging automotive direct mail strategy that’s equipped with user-friendly QR codes. Ready to get started? Give us a call or send us an email today!