Social media is here to stay, so why not take full advantage of these free platforms when creating your marketing strategy? With platforms like Facebook, Pinterest, Snapchat, and many more, how are you supposed to decide which platform to use, let alone how to make marketing with social media part of your campaign?
Luckily for you, our marketing experts at Aspen Automotive have spent years perfecting the craft of social media. We’re here today to share with you five ways you can leverage these platforms for your dealership. Ready to get started? Keep reading!
1. Set Your Marketing Goal
Before you can start marketing, you must first determine your social media marketing goal. Are you looking to increase used car sales? What about generating new leads and then turning these leads into customers? Before you can start marketing with social media, you first need to figure out what you’re trying to accomplish.
2. Market to Your Targeted Demographics
When you’re creating a marketing social media strategy you want to use your targeted demographics in order to grab the attention of your audience. Those who have a younger targeted audience should utilize Instagram for their marketing strategy. Is your targeted audience for middle-aged individuals? Facebook is the way to go.
Plus, knowing your targeted audience means you can post content that’s most appealing to them.
3. Communication is Key
Social media has changed the way dealerships communicate with their targeted audience. Instead of having a one-way conversation where your dealership talks to your audience about products, social media allows for two-way conversations. You can communicate to your audience and they can communicate back.
Make sure you consistently communicate with your audience in order to build long-term trust with your audience through positive interactions.
4. Be Personable
Don’t be afraid to mix behind-the-scenes information, blog posts, and team introductions into your regularly scheduled content. This helps your audience feel like they’re hearing from real people instead of a robotic voice while they scroll through their social media pages. You can even set up polls and contests to help further interact with your audience.
When individuals reach out to you on social media, make sure you quickly respond. This further helps people view your dealership as personable.
5. Track Analytics
One of the great things about social media is that you can get nearly real-time analytics. This helps you get a better idea of how close you are to achieving your social media marketing goal. You’ll want to monitor for likes, clicks, and shares.
You can even measure how much referral traffic is being directed from your social pages to your website. When this referral number increases, you’ll know that you’re headed in the right direction.
Learn More About Social Media Marketing
With an expected increase of 40 percent to social media influence on car sales, you want to make sure your automotive business is fully utilizing these free platforms. Thankfully, having successfully worked with over 10,000 dealerships throughout the country, our team of experts at Aspen Automotive has perfected social media marketing.
Are you curious to see how our team can help take your marketing campaign to the next level? Simply give us a call or send us an email today!