When done effectively, direct mail marketing is a great way to get faces into your dealership. Running a direct mail campaign is more involved and more like an art than sending generic postcards to everyone within a certain range of your dealership. Casting such a wide net may come off spammy and might actually discourage potential customers from visiting.
Personalizing your direct mail is a great way to capture your audience. How is this possible? The automotive marketing experts at Aspen Automotive are here to help. Keep reading to learn more!
How to Capture Your Audience with Personal Direct Mail
The point of a direct mail marketing campaign is to get customers into your dealership. You want to advertise your vehicle inventory and your services. The trick is making this information personal to each recipient.
Personalizing direct mail is easy and can be done in several ways. It’s as simple as adding a signature to the bottom of your letter or handwriting the recipient’s address on the envelope. These small touches go a long way.
Let’s take a look at some other ways you can capture your audience with personal direct mail.
Send Direct Mail During the Holidays
Experts say that individuals are more receptive to viewing ads and receiving marketing mail during the holidays. People are on the hunt for gifts for loved ones and might be checking the mail more often than usual in anticipation of holiday cards.
Consider sending a personalized holiday card from your dealership or go ahead and take advantage of other holidays like a Labor Day or 4th of July sale, March Mania, and much more.
Sending a birthday—or car’s birthday—greeting is another way you can capture your audience’s attention with personalized direct mail.
Only Send Mail When You Have Something to Say
Another way to capture the attention of your audience is to only send direct mail when you have something to say. Maybe the newest model is now available at your dealership or you’re expanding your service hours…these are great times to send direct mail.
By sending direct mail only when you have something to say, you’ll come across less like spam and more like a reliable, trustworthy source. With that, the chances of them reading your direct mail increases.
Get Creative
Direct mail gives you the freedom to play around with creative ideas. Take capturing your audience’s attention one step further by sending out an interactive mailer. Perhaps you can send out a keychain with your dealership’s name on it and a hand-written note saying the keychain will look great with their new set of keys.
Thinking outside the box is another fast and easy way to make recipients think about your dealership long after they received your personalized direct mail campaign.
Start Capturing Your Audience’s Attention Today
Are you ready to start seeing impressive ROIs by running a direct mail campaign? Want to capture your audience’s attention and leave them thinking of your dealership? Sending out personalized direct mail is the best way to accomplish your marking goals.
Ready to get started? The direct mail experts at Aspen Automotive are eager to help set up and monitor your direct mail campaign. To learn more, simply give us a call or send us an email today!