It’s no surprise that COVID-19 sent a shockwave through the world, affecting the lives of every individual in some way, shape, or form. With many states implementing safer-at-home restrictions, forcing many dealerships to put a pause on many in-person sales and services.
Throughout the pandemic, many individuals have set up shop at their kitchen table to meet virtually with co-workers, making their time spent online even higher than normal.
While life may not be fully back to normal, that doesn’t mean you can’t continue to run successful marketing campaigns for your dealership, all while breaking through the digital noise individuals are experiencing in high quantities by turning to direct mail. Curious to learn more? The direct mail marketing experts at Aspen Automotive are here to help. Keep reading!
What is Direct Mail Marketing?
Direct mail is a form of traditional marketing. It involves sending physical mail directly to an individual at their home address. This form of marketing is highly effective and often produces impressive ROIs, especially now.
Direct mail is a break from the bombardment of digital ads an individual receives each day, sometimes up to 5,000 per day!1
There are many reasons direct mail still prospers in this digital world. Here are some reasons:
- Less competition: Many businesses are turning to digital marketing to keep up with the times. With so many going the digital route, you have a higher chance of your audience seeing your ads by taking the direct mail route.
- Memorable: Receiving physical mail is nostalgic. It makes people feel important. Sending physical mail to an individual likely will make for a memorable experience on their part.
- Creative options: With direct mail, you can create nearly anything. You can customize your colors, material, size, and much more to fit your marketing needs.
Now that you know more about direct mail, let’s see how you can create a successful direct mail campaign during COVID-19.
How to Run a Successful Direct Mail Campaign during COVID-19
Running a successful marketing campaign is possible, even if you’re not able to perform in-person services. Let’s take a closer look!
1). Update Your Mailing Addresses
Collecting and updating mailing addresses for clients is the first step to sending out direct mail. Without updated mailing addresses, you may be sending a personalized piece of mail to an individual who no longer resides there.
2). Find New Prospects with Data Solutions
Adding to your existing list of contacts is another great way you can create a successful direct mail campaign during COVID-19. Since it’s likely new individuals aren’t visiting your dealership on a daily basis, turning to data solutions is a great option.
These can help you find prospective new clients based on location, credit score, how much time is remaining on their lease, and much more.
3). Set Your Direct Mail Goal
Before you can run your direct mail campaign, you need to decide why you’re running it and what you hope to accomplish. Do you want to highlight your online car-buying and financing options? Want to encourage at-home test drives or socially distanced maintenance?
Deciding why you’re running a campaign is the final step before you can get into the design process.
Set up Your Successful Direct Mail Campaign Today
Are you ready to set up your direct mail campaign during COVID-19? Want to see impressive ROIs? Let the experts at Aspen Automotive help you prepare, design, and monitor your direct mail campaign. Ready to get started? Simply give us a call or send us an email to get started today!